How alignment between the values of an organization Essay

Create a presentation in a common format (PowerPoint or a similar program) with a minimum of twenty (20) slides and corresponding speaker notes in which you: 1. Determine which statistical technique you will employ to measure the quality characteristics of your organization. Provide examples to support the rationale. 2. Analyze the current facility location, and then use the three-step procedure to determine a new location. 3. Analyze the key concepts related to capacity planning and facility location for the new location. 4. Examine the current work system design, and determine your organization’s selected feasibility in the job design (i.e., technical, economic, behavioral). Assess key elements of the rationale in the work design competitive advantage. 5. using the method analysis described in the textbook, defend the new change implementation process and the rationale for the change of method. 6. Develop a diagram showing network planning techniques, in which you use the program evaluation and review technique (PERT) and the critical path method (CPM). 7. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements:

Thorn Queen Chapter Twenty-Four

It tasted as bitter as always, but as I drank, Markelle lifted her eyes. There was nothing obvious in them, no wink, no expectation. Yet, somehow, I knew. I knew. It was the fake again. Satisfied that I'd swallowed it all, Abigail gave me a withering glance. â€Å"We need you cleaned up. That fool is coming for you again later tonight, and he did a number on that dress last time. He wants you looking good, though, so†¦Ã¢â‚¬  She gave a half-hearted shrug. Naturally, I couldn't tell her that my dress's rumpled and slightly torn state had nothing to do with Leith's sexual aggression, but, rather, an angry spirit bent on killing me. Markelle's eyes were downcast once more. â€Å"Should I get her a new dress?† â€Å"No. You've got to clean up too. Art's going to be here in a little while for you.† The girl flinched, but Abigail didn't seem to notice. But then, why would she? She didn't notice any of these girls, not really. And I knew what those words meant. Markelle's time had come. â€Å"I'll send in that freckled one, once she wakes up again.† I realized that she was me and that I should allegedly be going under. I sank back against the covers, blinking like I was trying to stay awake. The two of them left, Markelle giving me one last fleeting glance. There were a lot of things in her wide eyes as she looked at me. Fear. Hope. Anxiety. I exhaled once they were gone and sat up. Plan time. My muscles were still weak, but they reminded me more of what you'd feel after a hard run. What had Markelle said before? Twelve hours was the normal dose? I was at that point. The nightshade had to be significantly wearing off. Theoretically, my magic should be returning too and- â€Å"Why, hello,† I murmured. I'd sent my mind out into the room and had just barely-barely-felt the tingle of air and water. I wasn't going to be blowing anyone apart soon, but the magic was coming back. And when it did, these assholes were fucked. But I needed to wait this out. I wasn't going to jump the gun like I had with Volusian. Every minute brought the magic and my strength back. I had to use this downtime to assess the situation. Abigail was in the house still. Art and Leith were eventually coming back-together or apart, I didn't know. The one thing I felt confident of was that I did not want to face all of them at the same time. That meant Abigail had to be taken out first, but I was going to need help. In what must have been a little over an hour, Cariena slipped in with a pink silk dress. It reminded me of something Maiwenn would wear. Apparently, no one had gotten the memo that redheads don't wear pink. I stood up and took the dress from Cariena, promptly tossing it on the bed. She looked aghast that I'd gotten up without falling over. Considering all that had happened recently, I couldn't blame her. â€Å"Your m-majesty, what-â€Å" â€Å"Cariena, we're getting out of here.† â€Å"We can't!† â€Å"Oh, we can, and we are. Where's Markelle?† I had a feeling I was going to need an accomplice with a bit more boldness. â€Å"And Raina?† I rarely saw the third gentry girl around here and had no clue to her attitude, but she needed to be accounted for. â€Å"Raina's in her room. She was-disrespectful. And Markelle is preparing herself.† Preparing herself for a lifetime as a sex slave. I grimaced. â€Å"And Abigail?† â€Å"She's upstairs. Watching†¦Ã¢â‚¬  Cariena groped for the unfamiliar word. â€Å"†¦the television.† â€Å"Okay, okay.† My mind was spinning now. It seemed to be recovering faster than my body. â€Å"Here's the deal. I need a weapon. Is there anything you've seen that would work as one?† â€Å"We can't do this. We can't-â€Å" â€Å"We can,† I ordered, making my voice hard and fierce. This girl had been beaten into weakness, and if those shamans scared her, I would make sure that I-her queen-scared her more. â€Å"And you will obey me. You're my subject. You'll get out of this alive-I swear it. You'll see your family.† She was still scared out of her mind, but she gave a weak nod. â€Å"I see Abigail and the Red Snake Man carry weapons, but there are none around. I couldn't touch them anyway.† â€Å"Alright. We'll make do with†¦hey, is the garage attached to the house?† â€Å"Garage?† â€Å"Another building. One where they keep cars.† I recalled the garage but didn't know if it connected directly to the house. Surely she knew what a car was. She nodded. â€Å"Yes. They go in and out of it sometimes. It's attached to the kitchen.† â€Å"When you come down here, whose room do you pass first out there in the hall? Mine or Markelle's?† â€Å"Yours†¦Ã¢â‚¬  Cariena was clearly puzzled now. â€Å"Perfect. I know what we're going to do. Take me to Markelle.† There was a moment's hesitation, and I knew this was the turning point of whether she could help or not. The door was unlocked; I didn't need her. But if I didn't have her assistance, I'd have to knock her out to keep her out of the way. â€Å"This way,† she said at last. Markelle nearly threw herself into my arms when we walked into her room. â€Å"Your majesty! I knew you'd do it. I knew you could†¦Ã¢â‚¬  She wore a strappy little red sundress and had been applying makeup. Funny. I got dressed up like gentry royalty, and the girls here were dressed like human whores. â€Å"Shh,† I said. â€Å"We're not out of here yet.† I hastily whispered my plan to them. Markelle understood instantly, and although Cariena still seemed terrified, she also appeared determined. I returned to my room, body tensed for action as I waited for my plan to unfold. Pressing my ear to the closed door, I listened as Cariena's feet thudded up the stairs. Presumably she spoke to Abigail, but I couldn't hear anything. A few moments later, two sets of feet came downstairs, walked past my room, and went to Markelle's. I opened my door a crack to make sure the hall was empty. Next door, I could hear Markelle having the nervous breakdown we'd planned-saying she was afraid to leave, afraid to meet this man, didn't know what to wear†¦. Abigail, clearly irritated, began to scold her, much as she had responded to Leith's whining. I waited to hear no more and turned in the opposite direction, heading for the stairs. When I reached the main floor, I did a double-take. The house was beautiful, all new construction and designer decorating as befitted the neighborhood Art lived in. The gentry sex dungeon below us kind of detracted from the maple cupboards and crown molding, though. All the curtains were closed, the windows covered with iron grating, and outside I could just barely make out the Sleeping Beauty hedges blocking the windows too. Art's lawn maintenance had been about more than aesthetics. The patio drapes I'd so admired weren't laced with silver thread. It was iron. The garage was adjacent to the kitchen, just as Cariena had said. The top half of the door leading out to it had a window covered with more iron grating. I turned the doorknob. Locked. There were no signs of keys anywhere, which meant I'd have to do it the hard way. First, I double-checked the kitchen and living room, looking for any other weapon options. On a good day, I could have taken Abigail with my own fists. This was not a good day. Kitchen drawers revealed butter knives, nothing sharper. With a sigh, I returned to the garage door. This was it. The grating was loosely bolted, enough to keep it up and prevent the girls from touching it. Hoping I'd gained enough strength, I gripped the sides of it and tried to jerk it off. For a moment, nothing happened. Then, in one movement, it ripped from the wood. I froze, waiting to see if anyone downstairs had heard, but the deed appeared to have been performed fairly silently. The next part, I knew, would not be so quiet. I dragged a chair up to the door and then grabbed a smaller stool used to get into high cupboards. It was metal and had some heft to it. Would it be enough? I stood on the chair and swung the stool forward into the door's window. Yup. Enough heft. More than half of the glass broke. One more swing got the rest of it out, and I climbed through the hole into the garage. The whole maneuver was a bit awkward on my part; I wasn't in that good of shape yet. But, I made it through, incurring only a few cuts on my arms and legs. I knew, however, I was seconds away from Abigail's arrival. There was no way that breaking glass had gone unnoticed. Small patches of light streamed into the darkened garage from narrow windows as I peered around. Yes, it was a normal garage-albeit it one with a Jaguar in it. I guessed that was why Art had to keep the SUV in the driveway. Part of me wanted to go kick in the car's door, but there was no time. I had to assess the garage's other contents. Scattered tools. Bags of fertilizer. Art's gardening equipment. A heavy metal wrench held my attention for a moment, but then I decided I needed more leverage with my weakened state. I selected a shovel from Art's gardening stash, its scoop heavy metal and wooden handle sturdy. From inside the house, I could hear shouting. It wasn't going to take Abigail long to figure out where I'd gone when she saw the glass. Grateful for the darkness, I darted over to the side of the door that led into the house, pressing myself as flat as I could against the wall. There was a click as the door from the kitchen opened, but no one came out right away. I could picture Abigail standing there, looking around for any sign of me. After several heavy seconds, I saw a hand holding a blade-an athame-come out the door first, defensively positioned in case I came charging at her. That wasn't my intent, though. I wanted to get her from behind. She took one step out, still cautious and slow, looking around everywhere. I had to give her credit for that. She didn't just barrel forward; she knew I might be waiting by the door. And in fact, when she looked in my direction, that's exactly what I was doing. My shovel hit her in the side of the head before she could react. She crumpled to the ground, athame clattering against the concrete floor as it fell from her hands. I knelt down and immediately scooped it up and left the shovel. There was a bloody mark where I'd struck her, and her eyes were only half-open. My hand checked her pulse and found she wasn't dead yet. She was going to have a hell of a headache or concussion when she woke up-which wasn't something I could allow to happen any time soon. I left her lying there on the garage floor and stepped back into the kitchen. I opened a few cupboards and found what I'd hoped I would: the household's stash of medicine. Tylenol, multivitamins, et cetera. Behind them were a couple of prescription bottles. One I didn't recognize, but I thought it was some sort of heart medication. The other was Ambien, and I smiled. Just like me, a lot of shamans were insomniacs. I popped a pill out of the bottle, reconsidered, and grabbed a second. I then propped up Abigail and managed to shove the pills down her throat, with the help of a glass of water and some acrobatics with my fingers. â€Å"Payback's a bitch,† I said when her reflexes kicked in and she swallowed the pills the rest of the way. She wouldn't be waking up any time soon. I stepped back into the kitchen and saw all three gentry girls standing there and staring at me. Cariena and Raina looked afraid. Markelle, though she bore a red slap mark on her face from the confrontation earlier with Abigail, looked excited and defiant. I ordered them to carry Abigail downstairs and lock her in one of the rooms. I didn't know which way Art would enter the house and couldn't risk him finding her on the garage floor. Of course, if he did come in through the garage, the shattered glass was going to be a dead giveaway that something was up. Before they took Abigail away, I frisked her, hoping to find another weapon. Nope. Just the athame I'd already taken. I did, however, discover something nearly as useful: a set of keys. On the ring were several tiny keys, the ones that opened up the iron cuffs and bracelets the girls wore. Once they'd stashed Abigail away, I removed all the iron. Relief flooded the girls' faces, and I scowled when I saw the welts and bruises left from where iron reacted with gentry skin. â€Å"You should have your magic back,† I said, reaching for the phone. â€Å"We can use it when we get out of here. What can you guys do?† I was dialing Roland's cell phone, and the girls described their magic to me as the line rang. Cariena had a knack for helping plants grow, kind of like Shaya. Raina had some healing ability. Markelle could summon beams and balls of light. I disconnected when I got Roland's voice mail and promptly dialed Kiyo. â€Å"Son of a bitch,† I muttered. None of the girls' powers were going to help us. And honestly? It wasn't a surprise. If I were Leith and had wanted to catch girls who would make docile servants, I too would have picked ones with little or no offensive magic. Kiyo's phone rang only once before going to voice mail, meaning it was off or he was in the Otherworld. I hung up and prepared to dial my parents' home number. If Roland hadn't answered his cell, he likely wasn't home either, but I had to try. Before I could punch in the numbers, I heard the sound of keys at the front door on the far side of the house. I turned to the girls. â€Å"Downstairs!† I hissed. â€Å"Now!† Markelle looked like she would have stayed, but a stern glance from me sent her scurrying down with the others. Meanwhile, Art's voice rang through the house. â€Å"Abigail?† I'm not sure how he knew something was wrong. For all he knew, Abigail could have just been downstairs. Maybe it was just some sixth sense, but I heard him hurrying down the hall toward the kitchen, footsteps fast on the hardwood floor. I had a split second to react, no chance to find a hiding spot as I had with Abigail. Surprise was my greatest weapon now. As soon as he entered the room, I leapt on him with the athame. The thing that gave me a fighting chance was that he'd armed himself too well in his wariness, a gun in one hand and an athame of his own in the other. Full hands prevented him from fully deflecting my attack, though in many ways, the strength of his arms were more than good enough to block the worst of it. I got a swipe in on his face, however, gaining a fair amount of satisfaction in seeing the blood it produced. â€Å"You bitch,† he said, circling with me in the kitchen as we each sized each other up for an attack. â€Å"Where's Abigail?† â€Å"Taking a nap,† I said. I gave him a wicked smile, hoping I sounded stronger than I felt. With that one shove alone, I'd been painfully reminded that I was not in peak condition quite yet. I couldn't let him know how weak I was. â€Å"Don't worry. You can join her.† â€Å"I knew I shouldn't have let him keep you here,† Art growled. â€Å"I should have made him drag you back by your hair to your own fucking world like a caveman. But he was too afraid they'd find you.† â€Å"It's too late. They know I'm here already. See the phone? I got a call in just before you arrived.† A lie, but an effective one as it turned out. Art's eyes flicked to the portable phone lying on the kitchen floor. It had come open when I dropped it, and the battery lay nearby. With that slight distraction, I tried again, lunging toward him. I got a kick in-not as strong as one of my usual ones, particularly since I was still in that fucking gentry dress-but enough to throw him off-balance. He was still stronger and faster, though. He'd dropped the athame earlier and grabbed me with that free hand, wrenching my arm painfully to get me to drop my athame. In his other hand, he held the gun but seemed hesitant to use it. At last, his hand was too strong, and my fingers unclenched, releasing the blade and leaving me defenseless. Triumphant, Art slammed me back against the cupboard and tried to turn me around, probably to bind my hands. I'd noticed a glitter near his pocket earlier and suspected he had handcuffs on him. I fought him the whole time, refusing to turn around, and with only one hand free, he had a bit of difficulty in maneuvering me. â€Å"Stop struggling, or I'll blow your head off,† he yelled. â€Å"No one's coming, and you know it. Play nice, or there's nothing that Leith can offer me to keep you alive.† â€Å"I doubt that. Your whoring operation seems to bring in a lot of money. Are you going to give that up so easily?† â€Å"There are other ways to get gentry girls,† he grunted, still trying to shove me around and subdue me. The unfortunate thing was, he was getting closer. My strength was rapidly fading. â€Å"Other people will make deals. I don't need Leith or his half-breed whore to-ah!† I saw the chair before I saw Markelle. It was the one I'd used to climb through the garage door. Abigail had shoved it aside when she went outside, and now Markelle had snuck up and clobbered Art with it from behind. It was hardly a blow to render him unconscious, but it caused him to release me and stagger back. Markelle immediately scrambled away, but Art's attention wasn't on her. His eyes were back on me. Weak or not, I knew I had to use that opening to take him down. I surged forward again, fists ready and- He shot me. So help me, that bastard shot me. The bullet took me in the right shoulder, and I flew back against the cupboards, sinking down to the floor as my left hand instinctively flew to the wound to stop the blood. Art walked swiftly toward me, gun pointed down. â€Å"The next one goes through your heart,† he said. â€Å"Now turn around and put your hands behind your back.† â€Å"I'm kind of fucking bleeding here,† I snapped back. My shoulder was on fire, and I couldn't even really move my arm. â€Å"How much more incapacitated could I get?† His smile was bitter. â€Å"Eugenie, you won't be incapacitated enough until you're dead.† I saw Markelle come up behind him again. Her chair was gone, but her fists were out as she pounded him on the back, desperately trying to get him away from me. It was noble and tugged at my heart, but I wanted to yell at her to get the hell out of here. She was no more than a mosquito to him. With ease, he turned around and backhanded her, and I swear, she hit the floor harder than I had when I was shot. In those fleeting seconds, I snaked one of my feet out as hard as I could manage and hit Art in the shin. He stumbled, leg buckling, but didn't fall. The gun, however, did fall from his hands. It hit the floor with a clatter and slid far out of my reach-but not out of Cariena's. She'd apparently been standing on the far side of the kitchen this entire time. When the gun slid up to her, the timid girl didn't hesitate. She picked it up-screaming as her fingers made contact with the metal and polymers-and slid it back across the floor to me. I grabbed it. All the while, Art's eyes had been following the gun's journey, so when it came to my hand, he was facing me. I had the gun aimed in a flash, and while I wasn't a great shot with my left hand, I wasn't horrible either. No hesitation: I fired. The bullet bit into his chest, and he fell backward, blood immediately pouring from the wound. I'd hit the mark. Markelle and Cariena ran up to me, Raina following moments later. â€Å"Are you all right?† exclaimed Markelle. â€Å"Me?† I asked incredulously. â€Å"He smacked you across the room.† She shrugged. â€Å"They've done worse since I've been here.† Between the three of them, they managed to help me to my feet without putting too much pressure on the wounded shoulder. Raina attempted some of her healing magic-maybe I'd been too quick to dismiss their powers after all-and we found bandages to wrap the wound. Her power only lessened the pain; she could do nothing more extensive. â€Å"It's made of iron,† she said apologetically. Of course it was. Art would have had it loaded for wayward gentry. â€Å"It's okay. I'm fine.† We were back in the kitchen, and I was leaning against the counter, attempting to straighten the bandage. We were all kind of trying to ignore Art's body. â€Å"Okay. I can try to call for help again, but I think we need to get out of here on foot. I know where the gateway is, and it's kind of a long ways, but we should be able to-â€Å" â€Å"Eugenie? What's going on?† I'd set the gun on the counter while tugging my bandages straight, but in the blink of an eye, the revolver was back in my left hand, pointed toward the new addition in the kitchen. I knew the voice before I saw the face. How could I not? I'd been listening to that voice over and over this whole week, both sleeping and awake. A voice that was a contradiction because it promised love and devotion while only delivering pain and humiliation. I'd numbed out the worst of it with sheer will and the nightshade's effects. But now, pumped full of adrenaline, on the verge of escape and in control of my senses, the true magnitude of it all slammed into me. The horror. The terror. The helplessness. Emotion after emotion burned through me, but in the space of a breath, my mind immediately dispatched any feelings that wouldn't help me right now. That left only the dark ones. Rage. Fury. Malice. I tightened my hold on the gun and narrowed my eyes at the man I hated most in the world. â€Å"Hello, Leith.†

Critial Review Essay Example | Topics and Well Written Essays - 1250 words

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Harrods Research Paper Example | Topics and Well Written Essays - 1500 words

Harrods - Research Paper Example Graphs illustrated and explained in the report gives a clear idea about the position of Harrods in the market as compared to its competitors. Secondary research is conducted using credible industry sources such as Market Researech.com, Hoover’s, Harrods website, and other online database. Company Overview Harrods is a luxurious, high-end retailer, founded in London in 1834 and possess a rich heritage and history that makes them the world’s most famous department store (Harrods). The department store is situated on Brompton Road in Knightsbridge, London, England, being the one of the largest department stores in the world (store occupying 4.5acre and selling space over one million square feet across over 330 departments). As Mahoney points out, Harrods is the second-biggest store and offering an extensive section of products, a world-class shopping experience and greater customer service. The Harrods brand also stands for other business undertaken by the company which in cludes Harrods Bank, Harrods Aviation, Air Harrods and Harrods Estates. The Harrods group of companies holds its motto â€Å"Omnia Omnibus Ubique – All things for All People Everywhere† (Harrods). Though operating only in London, it has become an international retail icon with superior brand responsiveness among global consumers. History shows that the firm has gone beyond being a high-quality branded store and product designer to a fashionable society, a status icon for celebrities and commoners equally. The store faces about 300,000 customers visiting during peak days, and has a workforce of 5000 employees from more than fifty different countries. The Harrods Ltd. was sold to Qatar Holding LLC for $ 2.2 billion in 2010. The products sold through the firm’s brand ranges across women’s and men’s wear, children’s products and toys, wine and spirits, kitchen products and appliances, beauty products, bags, and accessories. Company process Reven ue: - The lion’s part of Harrods’ revenues comes from its luxury retail division operating at Knightsbridge location. The rest come from the divisions at Heathrow and Gatwick airports and from its four subsidiaries, namely, Harrods Bank, Harrods Aviation, Air Harrods and Harrods Estates. Cost: - The Costs of the company include (i) Costs of Goods Sold, (ii) Marketing and Advertising, and (iii) Other Operating Costs. The costs of goods sold include purchase of inventory, storing costs, store construction and maintenance, transportation and shipment, and other administrative expenses. The marketing and advertising costs include all the expenses incurred by the company with regard to the promotional purpose through print or audiovisual media. And other operating costs include all other expenses borne by the business while functioning. Financial Analysis Nicolini, Papaioannou, Rasheed & Subject report that on peak days Harrods receives over 300,000 customers and during sal e events, the firm takes in about $1.813 million every hour. Since the firm possesses strong brand awareness in the UK market, it does not give importance to funding on traditional methods of brand advertising or using print or news media as their public association can take the role of buzzing about the firm. Though not affected by the recent meltdown in financial markets, financial analysts forecast its future impacts on the consumer behavior and ultimately on the market. As Graham reports, the Managing director

African history Essay Example | Topics and Well Written Essays - 750 words

African history - Essay Example of how a powerful leader might approach changing ideologies within his own homeland in order to both reach the common people as well as the important figures at court. To understand how this came to be, a brief summary of Sundiata’s story is necessary. Born into a Muslim household to a deformed woman who seemed to have passed the idea of deformity onto her son, Sundiata’s beginnings were humble enough for a born prince. He is described as lazy, glutinous, seldom spoke and was unable to walk on his own. Nevertheless, his father provided him with a powerful griot in the belief that he would someday be king. Through a desire to help his mother stop crying, he was able to begin walking. To keep him safe from his elder half-brother, who had already sent his half-sister and griot away to the enemy king Suomaoro of Sosso, Sundiata and his mother fled to far-away lands where Sundiata learned how to hunt, fight and gained in wisdom. When he learned Suomaoro had overtaken his homeland of Mari, Sundiata returned, gathering fighters along the way. Through several battles involving aspects of both religions, Sundiata finally prevails over Suomaor o and founds an empire of his own. Elements of the traditional African religions can be seen traced throughout the book. Even before he is born, it was the voice of the soothsayers that led Sundiata’s father to marry his buffalo-woman mother, saying that one day he would make a great king. It is again the soothsayers of the old religions that have already prepared a great iron bar against that day when Sundiata would call for it in order to help him gain his feet. â€Å"The master of the forges, Farakourou, was the son of the old Nounfari, and he was a soothsayer like his father. In his workshops there was an enormous iron bar wrought by his father Nounfari. Everybody wondered what this bar was destined to be used for.† Witches are called to destroy him, but cannot because he is good of heart. His sister is also a

Branding, Pricing, and Distribution Essay Example | Topics and Well Written Essays - 1000 words

Branding, Pricing, and Distribution - Essay Example As discussed in the previous paper, the company has retail stores in the United States and Australia. Considering the current position of the Trendy Fashionista, it is better for the company to develop a unique product branding strategy to market its new light weight traveler bags. According to the unique branding strategy, only one product manufactured by the company is marketed under a particular brand. When several products are marketed under a brand (corporate branding strategy), the brand image would be affected if any of those products fails to meet quality standards or performs poorly. The unique branding strategy would prevent this situation and assist the Trendy Fashionista to promote its new product lines effectively. However the company may adopt a range branding strategy, which is a mixture of unique branding strategy and corporate branding strategy while operating in a global market context. Pricing Strategy It is a great challenge for the Trendy Fashionista to design a pricing strategy for its newly planned light weight bags because this business concept is new and therefore market uncertainty is high. In this context, it is advisable for the company to practice the price skimming strategy to deal with brand positioning effectively. Under the price skimming strategy, the marketer sets relatively higher prices for his products initially and lowers the price over time. At the initial stages of the product launching, this pricing strategy would assist the Trendy Fashionista to justify its superior product quality. In addition, this optimal pricing strategy can benefit the organization to recover its sunk costs quickly before the market competition becomes intense. As Lamb, Hair, and McDaniel (2008) point out, the major objective of price skimming strategy is to capture the consumer surplus. If this pricing strategy is executed properly, then no customer will pay less than what they are actually willing to pay (p. 600). Connection between Pricing Stra tegy and Branding Strategy The Trendy Fashionista’s price skimming strategy really supports its branding strategy. It is clear that only one product item is marketed under a brand under the unique branding strategy. While the firm adopts this branding strategy to promote its newly planned light weight bags, the customer would obtain a feeling that the company gives specific focus to this product and therefore the product will be of superior quality. In other words, this policy can assist the organization to achieve a reputed brand image and thereby make the brand easily recognizable in the market. Customer between the age of 20 and 35 are fashion-minded and hence they would be willing to pay higher prices for top quality products. In short, the price skimming strategy can benefit the organization to take greater advantages of the unique branding and hence to promote its business interests. Distribution Channel Analysis The Trendy Fashionista’s distribution channels inc lude wholesalers, distributors, retailers, catalogue sales, personal sales, and over the phone sales. Currently, the company has limited manufacturing capabilities and therefore the firm has to largely depend on offshore manufacturers. In order to address the issue, the organization plans to extend its manufacturing facilities through developing its own production plants. Undoubtedly, this practice would

Reggio Emilia Article Example | Topics and Well Written Essays - 250 words

Reggio Emilia - Article Example Role of Teachers: Teachers' role is that of both facilitator and partner in learning which includes selecting topics based on student interests ands experiences, providing resources (notes, slides, audio or visual taping) on topics, composing small groups of friends to work on projects favoring cognitive conflicts, developing collaboration among all students to question things, emerging out project content by student's spiral understanding, extending time to a project and supporting in documentation. They share portfolios instead of checklist of skills, tests or diagnostic evaluations at end of each year. Role of Parents: Parents are an active part of their children's learning experience and they take many forms such as day-to-day interaction, work in the schools, discussions of educational and psychological issues, special events, excursions, and celebrations. Parents have the right to be involved in the life of the school. Children with special rights: Children with special rights have first priority for enrollment into the schools beginning at three months of age. If the child's neighborhood school is full, then he/she has to go to another school. They have an additional teacher with special experience and training. Children with special rights stay an extra year.

South Africa Assignment Example | Topics and Well Written Essays - 1500 words

South Africa - Assignment Example In the marketing strategy, there should be the classification of the various groups who are separated by certain noticeable aspect that are peculiarly looked into for one to cut a niche in meeting every requirement of the targeted group. In doing marketing for their products then, the organization in South Africa has to consider several aspects that create distinction in the targeted groups. Amongst the main aspect that bring about difference in taste and preference that should be paid attention to includes geographic factors, demographic or the socioeconomic factors that considers occupation, age, gender, income, house hold size, and education. There are also the psychographic issues that looked into values, lifestyles, and attitudes. Behavioral segmentation also deals with such issues like degree of loyalty and occasion. One needs to understand South Africa in the context explained above in order to make reasonable influence in the marketing of a product; otherwise, the strategy wi ll not be productive ultimately. Competition In business, competition is obvious and it takes different perspectives, which include pricing strategy, packaging, and availability to the customers. In addition, other initiatives can be taken by the different manufactures that would put them ahead of the pack in galvanizing the available market for the supplementary products. To achieve this, organization needs to put extra efforts in making their products stands out in all aspects that may influence customers to opt for their products. A simple business strategy can be a competitive advantage of one company over the rest and it might make it thrive in a fiercely competitive landscape (Hawkins et al 77). In order for a business to thrive in such business environment, they have to understand the market dynamics the SWOT their main competitors so that a more conclusive approach can be taken in curving the market loyalty. If a business cannot keep with the competitors new approaches, it m ay be at risk of collapsing, the essence of business is to ensure that you cut yourself a niche in the thick of competition through the strategies following research about the market trend and progress. A business has to ensure that they understand what the customers want and that they can produce them and possible dictate what they should have. For a business to remain vibrant, it has to be full of a team that analyzes the needs of the customers and the development of the competitors so the at all the time, they can keep their competitors under checks. Distribution of Product Once the manufacturer produces the goods, they are destined to be conveyed to the final consumers through varieties of means. The choice of the distribution model is one of the most important decisions that a manufacturer should opt for in order for the realization of the expected sales. A legion of factors informs the choice of distribution mode in order to ensure maximum populations are aware of the existenc e of the product. For instance, distribution of a new product in the market may not take the normal channel that are taken by the established products that in most cases assume the conventional chain of good moving down through the whole seller to the retailer and finally to the consumer. Contrary to this, a new product always needs agent that would be paid on the commission, this is because the products needs to e demonstrated and advertised to the customers before

The Authors portrayal of Victor Essay Example for Free

The Authors portrayal of Victor Essay Whilst Frankenstein knows that his actions in creating the creature were wrong, he is trying to justify his actions following the creature coming to life as being acceptable, the creature is trying to make Frankenstein feel responsible for creating him and then abandoning him so he is trying to make Frankenstein feel guilty. This is all moving towards the creatures ultimate aim, for Frankenstein to create him a companion to fulfil his need for love and compassion. This is very interesting, the creature just wants someone to love and be with and Frankenstein wanted someone to rule and have power over, when you look at the events of the first night when the creature is brought to life, you cant help but wonder that if the prevailing events had taken a different course and the creature and Frankenstein had stayed together, then both characters would have had their needs fulfilled, Frankenstein would have had his power and the creature would have had his companion and would not be alone in the world. The following morning the two characters find themselves in two very different situations, Frankenstein walks out into his town, Ingolstadt where he meets his long-time friend, Henry Clerval, I perceived Henry Clerval who inspires joy to Frankenstein, I felt suddenly, and for the first time during many months, calm and serene joy it is as if Frankenstein now has a huge weight off his shoulders and can return to living a normal life, I sincerely hope, that all these employments are now at an end and that I am at length free. The creature on the other hand is left very alone, with very little knowledge about what is happening around him, left to learn the ways of the world by himself, I thrust my hand into the live embers, but quickly drew out again with a cry of pain here the creature shows the vulnerability and intelligence of a small child, but without someone there to tell him not to put his hand in the fire he has to find it out for himself. However quite deservingly, it is not the creature who suffers the most in these early days of the story, it is Frankenstein. After meeting Clerval, Frankenstein goes home expecting to find the creature there, the thought made me shiver, that the creature whom I had left in the apartment might still be there. This he does not but he does fall very ill. This was the commencement of a nervous fever which confined me for several months. During this time Clerval nursed him back to health. The creature on the other hand does much better for himself, out in the wild he finds himself a fire, food (berries which are not very nourishing) and water from the stream. Nonetheless he survives and seems content, until he first encounters men. The difference in the two characters relationships with humans could not be more dissimilar. Each and every one of the creatures encounters with humans result in him being attacked, grievously bruised by stones and many other kinds of missile weapons. Frankenstein however has a very different relationship with humans. His account of his upbringing shows how spoilt he was by his parents and as previously stated it is his friend, Clerval who looks after him when he is ill. The creature is deprived of all this. The readers sympathy for the characters shifts with each narrator, this making it difficult to remain unbiased. Until the creature tells his story he receives no sympathy, yet after, the reader begins to recognise the injustice of Frankensteins actions, his absence of conscience and how ultimately, he completes an experiment which threatens mankind. In conclusion, Shelly has created two very extreme characters that given different circumstances could have flourished with one another, yet quite the contrary happens with them leading to each others destruction. It asks many questions about the morality and ethics surrounding science and inspires responsibility above all else upon the scientists both to think about what they are doing and also why they are doing what they are doing. Answering the why can sometimes be very much more difficult than answering what. By Andy Lawson 11I Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Manifestations of Sexism Across Languages

Manifestations of Sexism Across Languages Social Sexism Language Abstract There is no denying that communication is one of the keys to success for individuals in a rapidly changing world. Why do mere words carry too much power? First of all, language can develop one’s consciousness from infancy. Children learning the language are likely to absorb the cultural assumptions, myths and prejudice underlying language use. Social inequity reflected in language, thus, can powerfully shapes children’s later behaviors and attitudes. In this way, language affects socialization of the community where it belongs. The aim of this paper is to develop human perspectives on sexism in language, its manifestations and its negative impacts on women. From theory to practice, the paper, furthermore, equips its readers with relevant guidelines to stay away from unwittingly using sexist language and apply the gender-neutral language. Chapter 1: Introduction 1.1. Discrimination against women Sexism or gender discrimination means treating people differently on the grounds of their genders, which they were born to be. In a popular old feminist slogan, which goes â€Å"You start by sinking into his arms and end up with your arms in his sink†, the prevalence of sexism is beyond question. For years, men have held the dominant position of power and ruled the world while women have been considered inferior and useless. Even in our modern times, millions of women across the world are living in inequality, in injustice: their basic human rights are severely infringed due to no other reasons than their gender. Discrimination against women is manifested in numerous aspects of life such as education, work, enjoyment of benefits, freedom, power, etc. Take education as an example. Women, who make up 66% of the world’s illiterate adults, may account for 55% of college students but even after they successfully completed the same course of education or training, their equal work opportunities, and equal treatment in their career life are not guaranteed. Sex Discrimination in the Workplace According to Women’s World Summit Foundation, globally, women perform 66% of the world’s work, but receive only 11% of the world’s income, and own only 1% of the world’s land. Also, a report released in August 2007 by the US Census Statistics showed that womens earnings in 2006 were 76.9% of mens,  leaving the wage gap statistically  unchanged from  last year Unequal payment against women The manifestation of sexism can be found almost everywhere on earth, from most developed countries to developing countries and under-developed ones in Asia and Africa. In parts of the world, like China, India and Vietnam, parents may terminate the foetus or put the baby up to adoption on the basis that it is a girl. Abuses against women are social epidemics throughout the world. More often than not, men in Pakistan, Uzbekistan, South Africa, and Peru, etc. beat their wives and daughters at home at an astounding rate. In Ukraine, Nigeria, and Thailand, women are bought and sold, trafficked and forced to work as prostitutes. In the meantime, women in Morocco, Jordan, Kuwait, and Saudi Arabia tackle with discrimination that renders them unequal before the law. Even in the US, where freedom is believed to reach the extreme, breaking news and articles on polygamy keep showing up frequently in daily newspaper, radio and television. Recently, a huge scandal over a polygamist broke on the front page of all the papers. Warren Jeffs, head of the Fundamentalist Church of Jesus Christ of Latter Day Saints in Texas, was convicted after he forced a 14-year-old girl to marry her cousin. That unfortunate girl is not the only case. Hundreds of other girls and women there suffer from the same ill-treatment. Members in the sect led by Jeffs believe that a man must marry at least three wives in order to ascend to heaven. Women are meanwhile taught that their path to heaven depends on being subservient to their husbands. 1.2. Gender Equality Thanks to the dawn of civilization, the vital roles of women have been recognized and gender equality has received major attention. Since the 1960s, feminism movements began and have blossomed all over the world. People’s attitude and ways of thinking toward women have been changing positively. In many countries, girls have the opportunity to go to school and enjoy the same rights as their male classmates. The number of female employees in the workplace has risen up dramatically. A peak in social changes is the adoption of Convention on Elimination of All Forms of Discrimination against Women by the United Nations General Assembly on December, 18th, 1979. It came into full force as an international treaty after the twentieth country ratified it on September, 3rd, 1981. In its approach, the Convention covers three dimensions of the situation of women. Civil rights and the legal status of women are dealt with in great detail. In addition, the Convention, unlike other human rights treaties, is also concerned with the dimension of human reproduction as well as with the impact of cultural factors on gender relations. The implementation of the Convention is monitored by the Committee on the Elimination of Discrimination against Women (CEDAW). The Committees mandate and the administration of the treaty are defined in the Articles 17 to 30 of the Convention. The Committee is composed of 23 experts nominated by their Governments and elected by the States parties as individuals of high moral standing and competence in the field covered by the Convention. At least every four years, the States parties are expected to submit a national report to the Committee, indicating the measures they have adopted to give effect to the provisions of the Convention. During its annual session, the Committee members discuss these reports with the Government representatives and explore with them areas for further action by the specific country. The Committee also makes general recommendations to the States parties on matters concerning the elimination of discrimination against women. 1.3. Language as the reflector of society Language is not merely a means of communication; rather, it connects people to each other in social relationships and allows them to participate in a variety of activities in daily life. There is a reciprocal relationship between language and the society in which the society dominates the kind of language spoken in its community. And in return, people’s thought is strongly affected by their languages. Every little change in the thought takes language’s influence to the extreme, transcending the whole society. Consequently, under the canopy of sexism world, language in general or English in particular is greatly influenced and turns out to be sexist, creating Sexism in Language. For example, in the Western countries, the manifestation of sexist language emerged on the very early days in the Bible. This is the book of the generations of Adam. In the day when God created man, he made him in the likeness of God. He created them male and female, and he blessed them and he named them Man in the day when they were created. (Genesis 5:1, 2) When Neil Armstrong, the legendary American astronaut, made his very first step on the moon, he uttered a memorable sentence: Thats one small step for a man, one giant leap for mankind. If he had landed on the moon in the mid-90s, he would definitely have said a much more politically correct sentence: Thats one small step for a person, one giant leap for humankind.† which is less poetic but certainly more literally representative of the whole of the human race. In the progressive, civilized world today, women and men are to be recognized equal. In the same vein, sexist language should not be welcomed and that is the reason why neutral-gender language is preferred to the sexist one by many people. 1.4. Aims and objectives There is a long way to go until the deep-rooted concept of sexism vanishes completely though a lot of changes have come in subtle ways through our actions, our movements, our laws,. As one more step towards this end, important things like the usage of words should be taken into consideration. If children are exposed to sexist words used by their parents, relatives since their childhood, they will take it for granted that sexism is not a matter, that language is language and that we just swim with the tide. Clearly, language may shape human thought. Therefore, in this paper, my overall aim and objectives are: To raise public awareness in using language. To help English learners to improve their understanding in sexist language. To provide information that, to some extent, shows English learners to the right track of language usage so as not to unwittingly offend or hurt anyone. To describe how discrimination against women appears in spoken and written language and explain what sexist language is and what meaning lies behind it. To manifest sexism in Vietnamese roughly and sexism in English in more details. Last but not least, to provide English users with some practical tips to avoid sexist language. Chapter 2 Review Of The Related Literature The relationship between language and gender has long been of interest within sociolinguistics and related disciplines. The possibility of eliminating sexism from language originally stems from the Sapir-Whorf hypothesis, which states that language is not only shaped by society, but society by its language. Since the early 1900s, Edward Sapir first identified a new concept, which is language determinism. In his perspectives, language defines the way a person behaves and thinks. He believed that language and the thoughts that we have are somehow interwoven, and that all people are equally being affected by the confines of their language. Later, Benjamin Whorf, Sapir’s student, picked up on the idea of linguistic determinism and really made it his own. Whorf coined the so-called the Sapir-Whorf hypothesis, which is more properly referred to as the Whorf hypothesis. Under this hypothesis, language is believed to be more than a way of voicing ideas, but the element which shapes those ideas. One cannot think outside the confines of their language. Whorf put his whole trust in linguistic determinism; that what one thinks is fully determined by its language. He also supported linguistic relativity, which means that the differences in language reflect the different views of different people. For example, Whorf conducted a study on the Hopi language. He did research on a Hopi speaker who lived in New York City near the place he lived. He concluded that Hopi speakers do not include tense in their sentences, and therefore must have a different sense of time than other groups of people. On a parting note, the strong form of the hypothesis is not now widely believed. After all, speakers of one language can explain and understand the conceptual systems of another language. And grammatical categories do not thoroughly explain cultural systems. Indo-European languages put gender into a grammatical category, and their speakers may be sexist but speakers of Turkish or Chinese, languages without grammatical gender, are not notably less sexist. A weak form of the Sapir-Whorf hypothesis, that language influences without determining our categories of thought still seems justifiable, and is even backed up by some psychological experiments like the finding of Kay Kempton which depicts, in distinguishing colour triads, a pair distinguished by colour names can seem more distinct than a pair with the same name which are actually more divergent optically. As a field, prompted by the blossoming Western Women’s Movement, language and gender really took off in the 1970s with particular interest from feminist researchers, in the potential for male dominance of mixed-gender talk such as men interrupting women more often than the reverse case or in the clarification of distinction between female and male speaking styles and in sexism, or sexist bias, in language. The year 1975 can be regarded as a milestone in the study of language and gender in the West. In that year three important books were published. They are Robin Lakoff’s work Language and Women’s Place, Thorne and Henley’s co-edited collection named Language and Sex: Difference and Dominance, and Key’s book about Male /Female Language. With a closer look at Lakoff’s book, he focuses especially on female use of woman talk in society and the problems women must overcome to be seen as effective, strong thinkers and speakers. The author uses classroom observations and examples to convey the idea that children are taught to speak politely and to accept peoples ideas. Ridicule from older boys causes boys around the age of five to stop using woman talk and adopt a masculine language. Girls sustain their old language and are discouraged from using masculine language. As for adults, a problem arises when women has to handle both business and personal relationships. They use neutral language for business but mostly feminine language when talking to friends. If they refuse to talk like ladies, they are ridiculed for being masculine, but they are also ridiculed when they use feminine language because they are seen as unable to speak forcefully. Basically, women are damned if they do and damned if they dont. Men, from childhood on, have taken control over the society and speech by using strong expressions while women have had to adapt their language to variations, no matter business or personal. For instance, a woman may say an idea is terrific in a board meeting, but when she is talking to her female friend she may utter that the idea is divine. The adjectives used vary with a womans environment. Because women have to make adjustments in their speech, Lakoff observes, most women never really master either language or feel comfortable using both. Therefore, the overall effect of womans talk is to engage a womans personal identity and her ideas, erasing the chance to take power. Thanks to observations, the author notes that women outnumbered men in utilizing more tag questions (questions that dont commit the speaker to an idea either way) because they want reassurance that their statement is correct. Lakoff concludes that womens speech is devised by society and taught to girls through socialization to prevent the expression of ideas that may increase womens status. A writer and administrator at Arizona State University, Nelsin P.A (1977) carried out a study of the dictionary prescribing sexism in English. Using richly detailed historical evidence, she disclosed how often English expresses sexist assumptions among males and females. In her study, she read a desk dictionary and jotted down note cards on every entry that seemed to refer to male and female. Her collection of note cards brought to her mind the association of English with the society. As for her, â€Å"Language and society are intertwined as a chicken and an egg†. The values and beliefs of a culture can be revealed through its language. A language may change fast as new words can be easily introduced but it also takes a whale of time for old words and usages to disappear. Based on Nilsen’s note cards, she found out three main points about the comparison between men and women: â€Å"Women are sexy and Men are successful†, â€Å"Women are passive and Men are active† and â€Å"Women are connected with Negative Connotations; Men with Positive Connotations.† More recently, Marlis Hellinger and Madumod Bussman (2002) (as cited in Ansary and Babaii 2005), two German linguists published their work â€Å"Gender across Languages – Linguistic representation of women and men†. They have managed a long time of intensive preparation to create an outstanding project gathering linguists to present research on gender representation across 30 countries, namely China, Norway, Spain, Finland, Holland, Vietnam, etc. The project provides an incredible huge amount of new insights into the topic of linguistic representation of gender in different languages. Various pieces of linguistic research from different countries have been collected in three volumes. Each of the three volumes is introduced by an identical article of the editors giving some general information about the project, the topics to be discussed for the different languages in the volumes and the terminology used. Take Vietnamese research as an example. Ms. Hoa Pham manages to show in her very informative article in Vietnamese the role, social status and traditional values play for person reference forms. She focuses in her study on terms women and men use in various relationships in urban settings among young and/or educated people. Her study therefore emphasizes the role concrete communicational situations play in person reference. Vietnamese as a classifier language expresses gender mainly by special morphemes used as modifiers. The role gender specific reference takes and the way it is expressed is dependent on the communicational context including the relative status and age of the people addressed, speaking and referred to. Nevertheless, social changes play an important role here as well. Terms of address, self-reference and reference have changed in the last few decades with the change of womens roles in society. Chapter 3 Sexist Language 3.1 Background Definition Research on sex roles conducted by Swim, Mallett and Stangor (2004) indicates that sexism comes out in many forms, which are blatant, covert and subtle sexism. Both blatant sexism and covert sexism are defined as intended but differ from each other in the visibility. Blatant sexism which means unjust and discriminatory treatment of women relative to men is showed up obviously while covert sexism inclines to invisible ill-treatment of women. Compared to those two kinds, subtle sexism represents unfair treatment to women, which is hardly recognized for it is perceived as normative and conventional. Similar to covert sexism, subtle sexism is hidden away but it is not unintentionally harmful. In fact, subtle sexism is of particular interest of researchers due to its wide prevalence and adverse impacts on its victims. Sexist language is part and parcel of subtle sexism. It is the â€Å"language which devalues members of one sex, almost invariably women, and thus foster gender inequality†. In other words, sexist language consists of speeches and utterances that strengthens, perpetuates gender stereotypes and status differences between women and men. In a human life chart, sexist language may appear in the very first lines. Kids learn it from their parents, siblings, neighbors and as time passes by, it mutates and evolves into a linguistic habit. People may use sexist language for a handful of reasons. It may be owing to the tradition, the norm ingrained in current written and spoken language and hard to change. Some people lack the knowledge about what makes up sexist language. Some do not believe that such language is sexist. Others may attempt to uphold the hierarchism in their societies. 3.2 Sexism in English Is English sexist? There is nothing denying it. English, one of the world’s most spoken languages indeed proves to be sexist through its historical and current use. It has been a norm in the past to refer to individuals in general terms as being male as in the sentence: â€Å"When an average British goes out in the rain, he takes an umbrella with him.† To the ear of most of English speakers, the use of â€Å"she† and â€Å"her† in that context would sound a little strange. In deed, the word â€Å"woman† in English is defined in terms of â€Å"man†. From the Old English, the word â€Å"man† means â€Å"person† while â€Å"woman† clings to the view of â€Å"wife of a person†. In his translation of the Book of Genesis, which explained Eva was formed by a â€Å"spare rib† of Adam and Adam made his declaration: â€Å"This is now bone of my bone, and flesh of my flesh: she shall be called Woman, because she was taken out of Man.† And the fact remains till today that â€Å"woman† derives from â€Å"man† as Winston Churchill put it: â€Å"In grammar, as in love, the male embraces the female† when he was asked by a feminist on this point. Ambiguities may occur when using only one word â€Å"man† for both sexes like in the following examples: Eg 1: Like other animals, man nourishes his baby with milk. Hearing such sentence could make people roll on the floor laugh because it sounds contradictory to the common sense. Eg 2: The Company only employs experienced men with good English command. The sentence could make listeners confused since they do not know what the exact sex that the Company wants to employ. Can experienced women with good English command or with much better qualities get a job in the Company? â€Å" 3.3 Sexism in Vietnamese Under a thousands-of-years feudal regime, especially the prolonged domination of China, patriarchal ideology was adopted, nurtured and practiced by the whole Vietnamese society. Such ideology dominated the Vietnamese culture for quite a long time, breeding malicious disregard and contempt of women. Though Vietnam has endeavored to develop a country of gender equality, sexism still exists in many parts of the country, especially in rural areas. This is, to some extent, reflected through the society’s conceptions of women in general and the sexist language people used when it comes to women in particular. â€Å"Nhà ¡Ã‚ ºÃ‚ ¥t nam vià ¡Ã‚ ºÃ‚ ¿t hà ¡Ã‚ »Ã‚ ¯u, thà ¡Ã‚ ºÃ‚ ­p nà ¡Ã‚ »Ã‚ ¯ vià ¡Ã‚ ºÃ‚ ¿t và ´Ã¢â‚¬  The above sentence can be read literally â€Å"One boy child, write â€Å"yes†, ten girl children, write â€Å"no†. Right at birth, a gender discrimination barrier was set up between a male and a female. The saying affirms the dominant role of the male the family clan and yet if the baby turns out to be a daughter, her existence would mean nothing: her name will not be registered in the family tree. This perspective of the Vietnamese older generations, unfortunately lingers on. In reality, it is common in Vietnam that a poor couple may already have a dozen of daughters but still wish for more until they have a son who will be considered the only heir to the family’s property and tradition. The concept of â€Å"Tam tà ²ng† adopted from Confucius philosophy has been spread out widely from generation to generation in Vietnamese families. Tà ¡Ã‚ ºÃ‚ ¡i gia tà ²ng phà ¡Ã‚ »Ã‚ ¥, xuà ¡Ã‚ ºÃ‚ ¥t già ¡ tà ²ng phu, phu tà ¡Ã‚ »Ã‚ ­ tà ²ng tà ¡Ã‚ »Ã‚ ­ means a girl, since her birth, is a belonging of her father; after she gets married, she becomes a property of her husband and even when her husband passes away, she belongs to their son. In all the stages of her life, the woman has never lived, even for a minute, as an independent human being but an item passed over from one man to another. She cannot make a decision for her own life. Vietnamese literature contains a staggering amount of sexist proverbs and folk- songs where men are deemed to be superior to women. Phà ¡Ã‚ ºÃ‚ ­n gà ¡i cà ³ hai bà ¡Ã‚ ºÃ‚ ¿n sà ´ng, Bà ¡Ã‚ ºÃ‚ ¿n Ä‘Ã ¡Ã‚ »Ã‚ ¥c thà ¬ chà ¡Ã‚ »Ã¢â‚¬ ¹u, bà ¡Ã‚ ºÃ‚ ¿n trong thà ¬ nhà ¡Ã‚ »Ã‚  . The two sentences in the folk-song describe the unpredictable fate of women. They have to accept and unconditionally obey the decision made by her parents whether it is right or wrong one. If , for example, a woman was fortunate enough to marry a good man, she could live a happy life. Otherwise, she would have to endure all the hardships, misery or even sufferings for the rest of her life. The unpredictability of a woman’s life in the past can be found in many other folk-songs and old poems such as: â€Å"Thà ¢n em nhÆ ° hà ¡Ã‚ ºÃ‚ ¡t mÆ °a xa Hà ¡Ã‚ ºÃ‚ ¡t rÆ ¡i xuà ¡Ã‚ »Ã¢â‚¬Ëœng già ¡Ã‚ ºÃ‚ ¿ng hà ¡Ã‚ ºÃ‚ ¡t và  o vÆ °Ãƒ ¡Ã‚ »Ã‚ n hoa.† Thà ¢n em trà ¡Ã‚ ºÃ‚ ¯ng phà ¡Ã‚ ºÃ‚ ­n em trà ²n Bay nà ¡Ã‚ »Ã¢â‚¬ ¢i ba chà ¬m và ¡Ã‚ »Ã¢â‚¬ ºi nÆ °Ãƒ ¡Ã‚ »Ã¢â‚¬ ºc non Rà ¡Ã‚ ºÃ‚ ¯n nà ¡t mà ¡Ã‚ ºÃ‚ ·c Ä‘Ã ¡Ã‚ ºu tay kà ¡Ã‚ ºÃ‚ » nà ¡Ã‚ ºÃ‚ ·n.. Not only Vietnamese women lost their freedom, did they also suffer from the disrespect for their intelligence and education. â€Å"Ä Ãƒ  n à ´ng nà ´ng nà ¡Ã‚ »Ã¢â‚¬ ¢i già ¡Ã‚ ºÃ‚ ¿ng khÆ ¡i. Ä Ãƒ  n bà   sà ¢u sà ¡Ã‚ ºÃ‚ ¯c nhÆ ° cÆ ¡i Ä‘Ã ¡Ã‚ »Ã‚ ±ng trà ¡Ã‚ ºu.† Literally translated, a man may act hastily but his thought is likened to a deep well whereas a woman may think deeply but her thought is just as narrow as the platter of betel. These two sentences implied a gross underestimate of women’s mind in comparison with men. In the old days, women had almost no access to education and very few opportunities to communicate with the outside world. For this reason, women at that time were not as knowledgeable as men who were granted a preference to pursue their study. Women can also mean misfortune or bad luck, which is clearly expressed in the following tip-of-the-tongue saying: â€Å"Ra ngà µ gà ¡Ã‚ ºÃ‚ ·p gà ¡i.† This expression says when you go out in the morning, if the first person you meet is a female, you are deemed to fail to gain what you planned to do or you may face with some trouble or even with an accident. A lot of Vietnamese, especially old and rural people, remain sexist in their language usage. They now often say, for example, â€Å"Ä Ãƒ  n bà   thà ¬ là  m Ä‘Æ °Ãƒ ¡Ã‚ »Ã‚ £c gà ¬!†, which covers the idea that women are worthless and women are never able to do anything serious or important. The word â€Å"gà ¡i† which used to refer to the prime time of a female now comes to be used in many contexts as a derogatory term, for example: gà ¡i Ä‘Ã ¡Ã‚ ºÃ‚ ¥y (that’s a whore.), gà ¡i gà ¡Ã‚ »Ã‚ i Ä‘Ã ¡Ã‚ ºÃ‚ ¥y (that’s a call girl), Ä‘Ã ¡Ã‚ »Ã¢â‚¬Å" gà ¡i gà ³a (that’s a stuff of widow), Ä‘Ã ¡Ã‚ »Ã¢â‚¬Å" gà ¡i Ä‘Ä © (that’s a promiscuous stuff), etc. Those judgements, nevertheless, no longer holds water in the 21st century Vietnam society, in which women enjoy the same right to go to school and interact socially with others. It is a society where men and women are equal in all aspects: a great number of women are now members of Parliament, senior officials in the government, leaders in a number of industries, honoured professors and doctors. Chapter 4 Sexist English Its Manifestations Language can be likened to a social phenomenon, closely related to social attitudes. What happens in our daily life is partly reflected in our language. The existence of sexist language depicts in the pervasion of sexism in our day-by-day conversations, in our messages, and in our thoughts. In the past, women were supposed to stay at home, remaining powerless and generally subordinates to men whereas men were the focus, the centre of the family and even the whole society. Women have been looked down on as â€Å"the weaker sex† and should be dependent on men. Language simply reflects social facts. 4.1. Ways of addressing Addressing practices for men and women are asymmetric. Inequality is implied when different endearments â€Å"Mrs.† and â€Å"Miss† are used for women in different situations while men are associated with only one endearment â€Å"Mr.† Choosing a title for women depends on their marital status. If a woman is still single, she will be called â€Å"Miss† but after she gets married (or was married as with widow), the title will be changed into â€Å"Mrs.† Thereby, when noticing how a woman is addressed, people can tell that woman has made a wedding vow or not. Using title â€Å"Mr.† before the name of a person, on the other hand, merely shows that the person is a male adult. The term â€Å"Mr.†, used for both single and married men, has perfectly masked the marital status of a man. This linguistic distinction implies that it is more important for woman than man to show whether one is married. However, in a modern and civilized society, a woman’s avowed commitment to another human being which characterizes a marriage is a personal and private matter that bears no relevance in the public sphere. Hence, women should be able to enjoy the same status with the male counterparts who do not need to define themselves in terms of marriage. 4.2. Terms ending in â€Å"man† refer to functions performed by both sexes In English, there is a huge amount of male-oriented words (those contain the element â€Å"–man†) that can in fact apply to both sexes. In deed, when referring to students newly joined a university, the word â€Å"freshmen† is used as if all new students were male. For example:chairman  congressman  councilman newsman  foreman  freshman policeman  salesman  mailman Occupational nouns and job titles ending in -man obscure the presence of women in such professions and positions. For a long period of time, women are deserted from power and the right to voice their opinion in such fields as politics. Hence, it is common sense to view jobs like â€Å"congressman† as for male only, discounting the fact that the number of women making contribution to the political arena is skyrocketing. 4.3. Sex-linked modifiers While male-oriented words are used for both sexes, some other words, especially name of some professions which can be applied for both sexes, are habitually associated with male only. In order to refer to female of those professions, we have to add a modifier such as â€Å"woman†, â€Å"lady† or â€Å"girl† before each name of profession albeit those names of common gender. Common Gender Female Doctor  Woman doctor Professor  Woman professor Engineer  Woman engineer Lawyer  Lady lawyer Reporter  Girl reporter The addition of modifier is a piece of evidence for discrimination against women as it reflects the perspective that women are appendages of men. 4.4. Bound morpheme used for a feminine form of a noun Gender discrimination in language also shows in the fact that a feminine noun of some words can only be obtained by adding a bound morpheme. For example: MALE  FEMALE  MALE  FEMALE Man  Woman  Manager  Manageress Prince  Princess  God  Goddess Author  Authoress  Mayor  Mayoress Count  Countess  Shepherd  Shepherdess Host  Hostess  Steward  Stewardess Poet  Poetess  Usher  Usherette Heir  Heiress  Sailor  Sailorette Hero  Heroine  Conductor  Conductette 4.5. Words that point to Marriage issue In a wedding ceremony, after the couple exchange their rings, the priest will utter his last words: â€Å"I pronounce you man and wife† to officially recognise the connection between two human beings. In the priest’s sentence, there is a lack of parallelism in â€Å"man and wife†. After marriage, the man remains the status of a â€Å"man† while the woman shifts her status into the â€Å"wife of a man†. In a traditional Christian wedding, the official asked â€Å"Who gives the bride away†. And the father would reply â€Å"I do† or â€Å"Her mother and I do† but there in the question lied an inherent problem. The idea that the bride is something to be handed over from one man to another conjures up images of the day when wife and children of a man were considered his properties and establishes the woman in the subservient role of wife. More interestingly, there is much linguistic evidence depicting that weddings are more important to women than to men. A woman cherishes the wedding and is considered a bride for a whole year, but a man is referred to as a groom only on the wedding day. The word â€Å"bride† appears in â€Å"bridal attendant†, â€Å"bridal gown†, â€Å"bridesmaid†, â€Å"bridal shower†, and even â€Å"bridegroom†. The word â€Å"groom† comes from the Middle English word â€Å"grom†, meaning â€Å"man† and in the sense is seldom used outside of the wedding. With most pairs of male/female words, people habitually put the masculine word first, Mr. and Mrs., his and hers, boys and girls, men and women, kings  and queens, brothers and sisters, guys and dolls, and host and hostess, but it is the â€Å"bride and groom† who are talked about, not the â€Å"groom and bride†. The importance of marriage to a woman is also shown by the fact that when a  marriage ends in death, the woman gets the title of â€Å"widow†. A man gets the derived  title of â€Å"widower†, which is not used in other phrases or contexts, but widow is seen  in â€Å"widowhood†, â€Å"widows peak†, and â€Å"widows walk†. A â€Å"widow† in a card game is an

Politics Of Far Right Movements In Global Politics

Politics Of Far Right Movements In Global Politics Far right, which also be known as the extreme right or radical right, has been defined by various scholars and authors in various ways. Despite argument over the exact definition, far right is generally defined as an extremism of right-wing politics. According to Muddes work, the ideology of far right (2002 10-11), Hartmann defines far right as a collective term for all progress-hostile forces. However, there are objections to this restricted definition since this definition illustrates far right parties as single-issue movements, and conceals other important features of far right ideology. Most scholars and authors define far right as a political ideology which based on a combination of prominent features, consisting of Supremacism, Authoritarianism, Racism, and extreme-Nationalism. For examples, Macridis defines far-right as an ideology that revolves around the same old staples, such as, racism, xenophobia, and nationalism. Backes and Jesse defines far right as a collective term for anti-democratic dispositions and attempts, that are traditionally positioned at the extreme right of the left-right spectre (Mudde 2002: 10-11)Whereas, Falter and Schumann prescribes a set of core ideas of far-right ideology including, extreme nationalism, ethnocentrism, anti-communism, anti-parliamentarianism, anti-pluralism, militarism, law-and-order thinking, a demand for a strong political leader and/or executive, anti-Americanism and cultural pessimism'(Falter 1988: 101)Obviously, these definitions of far right reflect the existence of sharing of some core ideas among far-right, tradi tionalism, andconservatism through historical and ideological connection. Old Radical Right had been constituted in France after the French Revolution in 1789 as the main ideology among those supporters for counter-revolution who refused to accept the new republic regime and aimed for restoration of the French monarchy and aristocracy. The rise of radical right parties in Europe such as Nazi Party in Germany and Fascist Party in Italy before 1945 could be seen as the prosperity of old radical right. The old radical right commonly based on various hostile ideas towards Liberalism, Parliamentarism, Sentimism, Communism, Capitalism, and Bourgeois. All of these ideas had been resisted and insulted by radical right parties in the past. Together with the outbreak of Nationalism since the 1930s, far right parties could gained outgrowth from this nationalism and gained more popularity which had given compatibility for these parties to challenge existing states and accounted for much of the aggressive expansionist policy of some fascist regimes (Guibernau 2010: 9) especially, in the period since 1930s until the end of World War II. New Radical Right Mainstream political parties consider the new radical right as fascist parties that have no legitimacy. If we contemplate the fascist regimes of the 1922 1945, we will see a movement. According to Linzs perspective, traditional fascist can be defined as anti-liberalism, anti-parliamentarism, anti-Semitism, anticommunism. In contrast, despite their standpoint is strongly anti-establishment, the new radical right accepts the rules of parliamentary democracy. New Radical Rights oppose the corporatist and state-controlled economies defined by a strongly hierarchical political leadership but the radical right support a small government. The new radical right accepts market capitalism; however, one of its main ideological weaknesses are the inadequacy of an alternative economic programme like the mainstream political parties. New Radical Rights has their standpoint as anti-globalisation stand but the new radical right uses the means and new technological advances at the core of globalisat ion in order to promote its movement not only within but also across national boundaries. The main pillars of the new radical rights discourse New radical rights discourse consists of a high resistance to the existing establishment and a commitment to democratic reform, an explicit anti-immigrant narrative, and high emphasis on protecting western values and the national preference principle. Anti-establishment and democratic reform Although its extremely critical view of the functioning of liberal democratic systems, the new radical right does not support their replacement of liberal democratic system by some kind of fascist style political system. In contrary, the new radical right stands advocating a radical regeneration of democracy. In this perspective it is referred to as a promoter of hyper democracy. The new radical rights doctrine concern with a claim for genuinely popular participation and representation by means of radical reform of the established political institutions and the whole political process. In the same line, it defends the use of referendums and open lists in elections. According to Margaret Canovan perspective, the new radical right seeks to undermine and degenerate issues that associated with the political establishment, for example immigration policies, multiculturalism, affirmative action and political correctness. Anti-immigration There are fear and resentment towards immigrants and refugees that have been growing within western societies. The large influx of refugees from Eastern Europe and Africa into European countries in the 1990s gave the rise of issue invasion of the poor and it was expressed as the storming of Europe. There are a number of economic, social, political and cultural arguments which have been developed to create the legitimacy as a negative attitude towards immigrants. These come from the downward pressure that migrants push on wages and rising unemployment among the native population, to their comparatively high birth rates with potential detrimental implications for the existing welfare system, demographic developments, and national identity. Anti-immigrant sentiment open hostility towards immigrants. It can extend to describe radical right-wing parties do not have their standpoint against all migration but extremely against those immigrants who will pose a cultural threat to western valu es and national identity and culture. In present, there are the wave of Islamophobia generated by the 9/11 terrorist attacks in New York and Washington, Muslims are recognized as posing the most serious threat to western civilization and are often portrayed as the most alien and difficult to assimilate. The radical right regards the growing number of Muslims settling in Europe as a severe danger to western culture and values. In European countries, mainstream political parties are enthusiastic to deserve electoral support from ethnic communities of immigrant origin entitled to vote, in particular where such communities are of sizeable dimensions. This is a factor which is also regarded with suspicion and resented by the new radical right, which expresses skepticism at the idea that immigrants and refugees could make any valuable contribution to their society. The rise of the new radical right cannot be described by looking exclusively at economic factors, it seems safe to say that the global economic downturn has stresse d the economic as well as the political and cultural concerns that drive people toward the new radical right. In times of crisis minorities receive a severe treatment. They are criticized for the misfortunes affecting the overall society. They are considered guilty because of their supposed inefficiency, laziness, and lack of culture, susceptibility to crime, arrogance or economic success. Western values and the national preference principle The new radical right advocates the preservation of western values, a principle that is often turned into a call for national preferences; that is, citizens should enjoy priority access to social welfare and to the protection of their own culture and language, compared to foreigners. Citizenship should determine a sharp boundary between those who belong and those who do not, and the latter should be excluded from the social, economic and political rights associated with it. The principle of national preference mingled with hostility toward those considered too different in terms of values, culture, and often skin-colour should be considered as part and parcel of a project of white resistance or cultural nativism destined to protect what is described as an endangered European identity. The new radical right exhibits a cultural nativism tinted with populist overtones that connects with the dream of a white Europe. It is very important to highlight the transnational character of this populist nativism that reaches beyond nationalism by defending the cultural preservation o f the European culture. The new radical right presents itself as an alternative to traditional political parties and founds its discourse on a critique of democracy, a protest against elites and a concern about the cultural preservation and integrity of national identity comprehend as part and parcel of European identity. Integration and ethnopluralism New radical rights concerns about the preservation of national identity and the nation. It leads to the new radical right to oppose multiculturalism, which, in their view, promotes the destruction of individual cultures. In Western Europe, the new radical right has reacted to this by promoting an organic conception of the nation, which regards foreign bodies as a threat to a nations life and health. The term ethnopluralism has been coined by the new right to advocate respect for cultural and ethnic differences while maintaining that the best strategy to protect them is to avoid their mixing with each other. Ethnopluralism, as defined by the new radical right, stands for the protection of national culture and identity while arguing that the national culture and identities of immigrants should also be preserved. In pragmatically, different cultures and identities should not be mixed because it is in the mixing that culture and identity are weakened, levelled down and eventually destroy ed. Rise of far right in Europe It has been noted (Knigge, 1998: 255) that Generally, extremist movements are movements of disaffection (Lipset Raab 1978: 428). They appeal to people who are dissatis ¬Ã‚ ed with the status quo and who feel threatened by ongoing changes in society. These changes however, are complex and related to economic, political and social developments alike (Stà ¶ss 1991). Therefore, the rise of far right in Europe especially since 1980s can considered to be the result of the dissatisfaction of the changes which cause by Globalization. The Evolution of Extreme right-wing parties in Western Europe The rise of right-wing extremist parties in Europe have come in the wave. According to Widfeldts interpretation of research conducted by Klaus von Beyne, the German political scientist, far-right can be divided into three phases (Widefeldt, 2010). The first phase started from the end of Second World War to the mid 1950s. During the first phase, the support for extreme right-wing parties had marginal because people still feared the influence of Fascism and Nazism. Therefore, the political parties which supported on far-right was excluded outside the political area even the German Sozialistische Reichsoartei, the successor of Nazi. At that time, there were only the Italian Movimento Sociale Italiano, the successor of Mussolini fascists, which continually took a seat in national parliament. After the mid 1950s, the second phase started. Far right political parties gradually represent in parliament with the new pattern in the past far right political parties had an ideology on Nazism an d Fascism but after mid 1950s they changed to against Post-war economic and modernization process, for example. Since the 1980s, the third phase have begun. Due to the process of globalization, many European countries have experienced the overwhelming of immigration. Simultaneously with the economic recession of those countries, some citizens not only have seen foreign workers as the cause of unemployment and the status decline of Native Europe but also the cause of disappearance of homogeneous culture. Therefore, several political parties in Europe have perceived this weakness and support anti-immigration as new form of ideology and campaign. As a result, several far right political parties have been increased in their electoral supports and can gain political participation in Parliament. The Evolution of Extreme right-wing parties in Eastern Europe Regarding to Eastern Europe, the extreme right wing parties has been established after the end of Cold war. Even though the characters of social and politics in the former Communist regime like Eastern Europe suit with nationalist extremist, the increase of right-wing political parties are still low in Eastern Europe. A recent study (Mudde, 2012) has described that there are only four political parties which have largest share of support in parliament includes Liberal Democratic Party of Russia, Greater Romania Party, Serbian Radical Party and finally Hungarian Movement for a Better Hungary. Besides these four political parties, other political parties in Eastern Europe seems too small, no electoral support from citizens to be the representative in parliament. Even though extreme-right parties in Eastern Europe are unsuccessful, most operations from extreme right-wing are outside of the political arena. For example, In Eastern Europe, especially Russia and Serbia, the extreme right s kin head gang and neo-Nazi group spread across Eastern Europe. The rise of electoral vote of far-right parties after financial crisis The global financial crisis in 2008 bring up the far-right parties across Europe in terms of citizens expressing their dissatisfaction of mainstream government. In other words, European citizens has perceived the mismanagement of the economic crisis by their own government which leads to decrease in GDP growth and increase in unemployment rate. Therefore, citizens have lost confident in their own governments and show more preference in far-right parties which in that time far-right parties try to exploit the situation by accusing a scapegoating such as foreign workers or immigrant for the cause of unemployment and the status decline of Native Europe. Even though the ideology and campaign of far right parties are various in different states depending on national histories and traditions, all of these political parties have mainly focused on anti-immigration, anti- multiculturalism and Islamophobia. Since 2008 global financial crisis, far-right political parties have gained a share of support in national parliaments across Europe especially in Norway, France, Hungary, Netherlands, England, Austria, Italy, Germany, Sweden, Denmark and finally Switzerland. Besides the national parliament, it was reported (BBC NEWS, 2009) that far-right political parties gained more seat in the 2009 European Parliament Election compared to the 2004 European Election and central-right political parties slightly drop in gaining the seat from 282 seats in 2004 to 264 seats in 2009. However, the central right political parties, namely European Peoples Party, still be the largest group in European Parliament. In other words, they gained 264 out of the 736 seats and prevailed over European Socialists Parties and Alliance of Liberals and Democrats for Europe which both two parties gained 183 and 84 seats, respectively. Regarding to the far-right parties, called Union for Europe of the Nations, the groups members believe in national sovereignty and opponents of European integration. This gr oup gained more seats from 23 in 2004 to 28 in 2009. The result of European Election in 2009 is meaningful to the rise of far right in Europe because its winning in election implies that far-right parties achieve in build mass organizations on the ground resulting to the power in broadcast their ideologies and the effective implementation of their own policies. The eletoral impacts of globalisation The emergence and notable growth of the new far right has occurred with significant increases in international integration, post-industrialisation and the rise of post-materialist values and policy orientations. There is a relationship between a major feature of contemporary structural change, globalisation, and electoral success of new far-right parties. Elections have served as important markers of far-right success and failure. Often, landmark breakthroughs by far-right parties have put them on the map for wider audiences. Direct elections to the European Parliament, too, have provided useful occasions for far-right parties to make their mark. Economics Theory and research on the economic impacts of globalisation stress that transnationally mobile manufacturing and financial enterprises as well as highly skilled professionals, technical personnel and managers are the winners of internationalisation (Rodrik, 1997). Globalisation of markets, however, generates losses and new economic insecurities for some occupational strata and sectors. Specifically, Heckscher-Ohlin/Stolper-Samuelson models predict that semi- and unskilled workers bear significant costs of the globalisation of developed economies. That is, models of factor-price convergence suggest that the relative prices commanded by comparatively scarce factors in the developed economies (semi- and unskilled workers) decline with internationalisation as the relative demand for comparatively abundant factors (highly skilled workers) increases. Together, trade, capital mobility and immigration of workers may contribute to the decline in the relative wages and employment of increasin g numbers of lower-skilled workers. In addition, the traditional middle class may be economically disadvantaged as well as facing threats to traditional institutions, values and status. Overall, the evidence suggests that internationalisation is associated with modest declines in demand for lower-skilled workers and some increase in economic uncertainties as well as attendant threats to the social status, values and institutions of affected groups. Nevertheless, despite the absence of a dominant role for globalisation, international integration should contribute to the inclination of some voters to support parties that oppose international liberalisation and offer clear programmatic solutions to associated problems; this seems particularly likely if perceptions of burdens exceed actual costs of globalisation. Perceptions and Politics A.M.Mayda and D.Rodrik draw conclusions for the developed democracies as a whole from their analysis of International Social Survey Program and World Values Survey data. They conclude that a majority of citizens in the typical developed democracy supports restricting trade and that these protectionist attitudes vary systematically with education and occupational levels. Mayda and Rodrik find that in developed democracies where human capital is abundant, workers with higher education and occupational attainments are more likely to support free trade. Generally, the tangible effects of international integration on significant socio-economic groups, the likely tendency of citizens to weigh costs of globalisation more heavily than benefits and the widespread support among mainstream parties have offered an electoral opportunity for Radical Right Wing parties. These parties have commonly targeted electoral appeals to those who face economic uncertainties if not losses in the wake of globa lisation and domestic change and to those who possess diffuse anxieties, fears and resentments in the wake of structural changes. Specifically, right-wing parties, while supporting free markets and liberalisation domestically, have systematically criticized international openness. As the national economy moves towards global concerns in seeking foreign investments, invariably other aspects of domestic policy are affected. Capital moves to where it finds the most attractive home, thus seeking low-tax economies which places pressure on national macro-economic policy as the states tax-raising capacity is reduced by the tendency towards attracting investment. This weakens the states capacity to provide public services, fostering dissatisfaction among the citizen and reducing national cohesion (Day Thompson, 2004: 175). Furthermore, a general shift in focus of national policy to cultural and identity issues could serve to favour the far right. While politics at elite level concerns transnational and international matter, for the citizen, local and domestic affairs are still to the fore. Moreover, mass publics in all likelihood tend to weigh the costs of globalisation more heavily than benefits. In sum, theory and evidence suggest that globalisation modestly affects the demand for lower-skilled workers and may contribute to insecurities of employment and income for many wage earners. Duane Swank and Hans-Georg Betz conclude that international integration, or the notable increases in transnational flows of trade, capital and people in recent decades, has contributed to the electoral success of new far-right parties in Western Europe. The magnitude and nature of globalisations effects, however, are significantly shaped by national welfare state structures. Where national systems of social protection are comprehensive, generous and employment-orientated, rises in trade openness and capital mobility do not contribute to support for right-wing parties; where welfare programmatic structure is occupationally based or liberal in character, increases in transnational market flows are associated with moderate shifts in support to the new far right. The role of the media The far right discourses resonance depends on the intermediating role played by the media (including social media). Far-right parties and spokespeople have a particular media attraction because they can successfully represent themselves as new political kids on the block and can press their core issues of immigration and Islam, all too readily reported and sensationalised as alien to the host society. In addition, popular media places the spotlight on the charismatic party leader with a populist message, rather than on more unassuming and collegiate figures. That is because the media lower the barriers of entry into the electoral market by giving new parties the means to disseminate their message across a wider audience than their organisational or financial resources would allow. The far right has also sought to bypass the conventional media by using the internet to that effect. Through online behavior, Bartlett, Birdwell and Littler (2011) suggest that the emergence of populist parties and movements which often described as far right comes from 3 different sets of grievances that motivate citizens: economic grievances, disillusionment grievances and immigration grievances. The economic explanation of populism contends that economic frustration is the prime motivator of populists. This view has two components: first, that most supporters of parties and movements are blue-collar workers or the victims of globalisation and outsourcing, and second, that these workers are motivated to join by financial concerns. The second set of grievances concerns voters disillusionment with prevailing political parties and institutions. One argument advanced by scholars is that this disenchantment has led citizens to vote for populist political parties or join street groups out of protest. According to this protest vote model, supporters of populist parties are not necessarily ideologically committed but support them to vent frustration. The final category of grievances concerns immigration. Some studies have demonstrated that concern, worry or antipathy toward immigrants is the feature that unifies populist groups. Much of the academic literature suggested that a large degree of concern relating to immigration was economic in nature, however, more recent research suggests that immigration is seen as a threat to cultural identity. As highlighted by Matthew Goodwins recent report, Right Response, which is an increasingly favoured view. Since the end of World War II, immigration has become one of the most divisive issues on the political agendas of Western democracies. Many individuals in European democracies express unease or out-right concern with the potential effects of migration on their countries, while others in these same countries are less uneasy or even welcoming toward newcomers. Left-right self-placement is likely to capture the potential ideological confluence between political dissatisfaction and hostility to immigration, with those on the far right expected to be more negative about political institutions and politicians and about immigration. Those who actually voted for the far right are, of course, very likely to be hostile to immigration and to politics because of ideas stoked by far-right party rhetoric. In the past ten years, and particularly since 2007 with the worldwide financial crisis, the sense of Europeanness has seemed to lessen (see Checkel and Katzenstein 2009). Immigration, the so-call ed war on terror, slow economic growth, and finally the financial crisis have caused citizens across Europe to view their national governments as the main focus of their identities and political activity (Checkel and Katzenstein 2009). The rise of anti-immigrant, nationalist parties has been pronounced in Scandinavian countries, typically seen as bastions of leftwing and liberal social policy. Indeed, the terrorist attacks in Norway in 2011 have led to a good deal of introspection about the rise of far right anti-immigrant groups, largely as Anders Breivik, the Norwegian terrorist, was a member of the Norwegian Progress Party before becoming disillusioned with their moderate approach. A Case Study of Oslos Massacre The most recent well known Far Right movement that caused a horrible shock to people of the entire world is The Oslos Massacre in 2011 which killed 77 people. A massive blast shook the centre of Oslo in the afternoon on Friday 22 July 2011, blowing out the windows of the prime ministers offices and damaging the finance and oil ministries.Rubble and glass littered the streets and smoke from the fires drifted across the city from the devastated area the heart of the Labour Party government. Witnesses described the scene as like a war zone. Police set up cordons and evacuated buildings while ambulances took dozens of injured people to hospital. Police confirmed the next day that the blast was caused by a car bomb, and that undetonated explosives remained in the area. The bomb contained an estimated 950kg (2,090lbs) of explosives made of fertilizer, 8 people were killed in this incident. In the late afternoon, a ferryman was asked to transport a policeman to the island of Utoeya, located in a lake about 35km (20 miles) north-west of Oslo. The uniformed man was said to have been armed with a pistol and an automatic rifle. He had described how he was there to do research in connection with the bomb blasts But the policeman turned out to be a gunman, and he went on to shoot and kill many of young people staying at the island camp. About 30 minutes later, a specialist police SWAT team was despatched from Oslo to Utoeya. Meanwhile, the gunman continued his killing spree undisturbed, randomly shooting victims, according to eyewitness reports. Survivors described chaotic scenes as teenagers fled from the gunman, some plunging into the water to swim to safety. He shot at those who tried to swim away. Others hid in the undergrowth, cowering in fear. The gunman was described as tall, blond and Nordic-looking had called campers to him as if to offer help, only to open fire on them. Officers eventually arrived on the island, Haarvard Gaasbakk, the leader of the first police squad to arrive on the island, said a group of youngsters directed them towards the gunman.We then spotted the gunman shooting on the southern part of the island and we hear a lot of shooting the gunshots are coming fast and thick, he said. As the officers ran into a clearing in the forest, they suddenly came face to face with the gunman, hands above his head and his weapons 15m away on the ground. Mr. Gaasbakk said the gunman was arrested and one officer took charge of him while the others ran to give the victims first aid. The shooting spree had lasted more than an hour. Officers have said he still had a considerable amount of ammunition for both his guns a pistol and an automatic rifle when he surrendered. Hospital sources said the gunman had used dum-dum bullets, designed to disintegrate inside the body and cause maximum internal damage. A Norwegian court has found that mass killer Anders Behring Breivik is sane and sentenced him to 21 years in jail. Breivik, who admitted killing 77 people when he bombed central Oslo and then opened fire at an island youth camp, told the court he would not appeal. He insisted he was sane and refused to plead guilty, saying last years attacks were necessary to stop the Islamisation of Norway. Afterwards Breivik said he did not recognise the court, which he contended had sided with the multicultural majority in parliament, but said he would not appeal as this would legitimise the proceedings. He accused the governing Labour Party of promoting multiculturalism and endangering Norways identity. In the pre-trial hearing, February 2012, Breivik read a prepared statement demanding to be released and treated as a hero for his pre-emptive attack against traitors accused of planning cultural genocide. He said, They are committing, or planning to commit, cultural destruction, of which deconstru ction of the Norwegian ethnic group and deconstruction of Norwegian culture. This is the same as ethnic cleansing. Experts in far-right ideology told the trial Breiviks ideas should not be seen as the ramblings of a madman and Breiviks attacks ignited a debate about the nature of tolerance and democracy in Norway. Anders Behring Breivik is a right-wing extremist and now regarded by many as a Christian fundamentalist, extremist, and terrorist. He claims he has a mentor and refers to him as Richard the Lionheart. He claims that he is a member of an international Christian military order based on the Knights Templar which was established in London in 2002 by nine individuals with a large number of knights and even bigger number of civilians including a number of cells in Europe. He was a member of a local Masonic lodge and was a proud freemason and he also claims he has contacts with the EDL and as his mentors codename is Richard the Lionheart it seems to suggest the EDL is very influential on him and his political views. His main political goal was to stop as he refers to it, the Islamification of Western Europeà ¢Ã¢â€š ¬Ã… ¸. He claims he killed nearly eight people, who were in the majority non-Muslims, in order to save Europe from a Muslim takeover. Mario Borghezio, for instance who belongs to the anti-immigration Northern League party in Italy, which is a partner in Italys government coalition, condemned Breiviks attacks, but supported his position against Muslim immigration to Europe. He was reported to have said, Some of the ideas he expressed are good, barring the violence. Some of them are great. Following his apprehension, Breivik was characterised by analysts as being a right-wing extremist with anti-Muslim views and a hatred of Islam, who considered himself a knight dedicated to stemming the tide of Muslim immigration into Europe. He was at first described by many in the media as a Christian fundamentalist, Christian terrorist, nationalist and right-wing extremist. Conclusion The rise of new far-right ideology in Europe both as in politics and as movements could be considered a