Managing Ethichs and Social responsibility Research Paper

Managing Ethichs and Social responsibility - Research Paper Example In relation to the conception of business ethics along with social responsibility, Business Ethic Management (BEM) is viewed to be a process of analysing as well as minimising ethical issues or problems with the application of certain specific programs and effectual practices. There are varied important elements that are applied by different organisations for minimising ethical problems or issues that include formulating effectual mission statements and establishing standard code of ethics. It has been apparently observed that the people involved with an organisation are provided with business ethics related education as well as training in order to effectively operate their respective business activities in accordance with organisational objectives. Moreover, business operations of an organisation are required to be audited as well as reported in an appropriate manner in order to effectively analyze business performances by a significant level (University of Bahrain, n.d.). News Int ernational or NI Group Ltd (NI) is regarded as one of the renowned as well as the biggest publishers of famous British newspapers. The well-known newspapers published by NI are The Sunday Times and The Times. These newspapers which publish by the organisation are considered to be the best in consideration to quality. Furthermore, another well-known newspaper of the organisation named The Sun is regarded to be one of the most read newspapers in the UK that accounts to seven million readers per day (NI Group Limited, 2012). This discussion will emphasize upon analysing ethical as well as social issues that faced by NI. Moreover, the discussion will further focus upon the techniques as well as the standards that adopted by the organisation in minimising all these identified issues that are pertaining within the organisation. Ethical and Social Issues of NI NI is one the famous newspaper publisher in the UK that faced several issues or problems which have been identified to hamper the p erformances as well as the business ethics of the organisation at large. The organisation has faced the problems due to corrupt practices that were performed for investigating certain crime related activities or news reports. The major ethical problem that faced by the organisation is the phone-hacking investigation procedure. Moreover, the staff members of the organisation were also alleged that they were involved in accessing messages of general public along with comprising the celebrities as well as the politicians (Davies, 2009). Furthermore, one of the staff members named Clive Goodman as well as two other members of NI was identified to be involved in tapping the phone calls of Prince William, a member of royal family (Day, 2006). There was another event that hampered the ethical standards of the organisation considering the case of Milly Dowler who was murdered. In regard to this case, the members of NI were alleged that they erased messages from Milly Dowler’s mobile phone with the intention of acquiring future messages (Muller, 2012). Furthermore, the organisation is also charged with the crime of providing bribery to public officials for acquiring important information

In what way did the use of nuclear weapons against Japan change Essay

In what way did the use of nuclear weapons against Japan change international relations - Essay Example The first use of atomic bomb symbolized the ever widening gap between mans dynamic progress in the attainment of destructive capacity through science and technology and his corresponding lack of progress in area of peace and security. In his message to congress President Truman on October in 3 1943 stated that; ‘International relations as in domestic affairs, release of atomic energy constitutes a new force to revolutionary to consider in framework of old ideas. (Viner, 1946 p 53). The use of nuclear weapons meant that that nations were the only genuine international actors as well as the only foundation for national defence since states in the nuclear power had ability to annihilate one another, none of the states would be willing to pick up a nuclear risk for another one, since its every survival would be at stake. Secondly no state could fully trust one another. Nuclear bipolarity forced all states that were non –nuclear to line up in their respective blocks, and prev ented legitimate emergence of other nuclear actors. Nuclear weapons and threat had an influence on how states and statement acts. For these reasons the use of nuclear weapons would not, could not and will not be ignored. (Lewis, 1999. p225) International relation as a system of interaction between nations underwent major changes. From the end of the Second World War up to the end of cold war in 1991 several issues gained prominence in the international relations. These are; strengthened existence of non state actors as vital players in international relations, energy, environment, terrorism, globalization, communication and revolution. Although the world become unipolar as the United States remained the only super power. The present international relations became more interdependent due to spread of globalization and international trade, information technology evolution, terrorism and environmental degradation. States started to seek cooperation from other states and compete with ea ch other as they became largely dependent with each other. (aneek chaterjee, 2010 p7) After the bombing of Japan, they surrendered and this led to the end of the Second World War. This was seen by many in Britain as blessing in disguise as it provided a unique rapture in the international relations and provided an opportunity for its reconstruction into a peaceful and lasting form. He focus shifted in united nation organisations and allied agencies. (The Journal American History published, 2011) Use of nuclear weapons haunted every international conference and treaties.First and vital cause of use of nuclear weapons against the Japan led to the cold war. â€Å"Cold war was a product of clash between Soviet Union and American Ideologies and stuggle for advantage between the two and the personality of John Stalin†( Colin S Gray 2007). In addition it caused a split to the second world wars allies especially between the United States and the Soviet Union. There two issues that st rained the relationship of the United States and Soviet Union: the secrecy of manufacturing the atomic bomb and the sequential dropping of the bomb in Japan. Soviet Union viewed this as betrayal of trust between the two super powers. This became the beginning of mutual suspicion and mistrust that led to mutual distrust between the two nations. United States continued to enjoy the monopoly of

Keeping Marine Mammals in Captivity Essay Example for Free

Keeping Marine Mammals in Captivity Essay Problem (2 Points) Does captivity affect the overall health and behavior of marine mammals? Research (2 Points) Wild Animals Habitat: Open ocean Diet: Krill Behavior: Friendly Captivity Habitat: Tank of ocean water, replicated to appear like the ocean. Diet: Krill caught in the ocean, fed three times a day. Behavior: Friendly to other mammals within the tank. Hypothesis (4 Points) If we keep marine animals in captivity for over a year, then their health and behavior will be negatively impacted. Procedure (4 Points) 1. Set up area in both wild and captive areas for testing. 2. Choose the same marine mammal for both the wild and captive area to test. 3. Tag and assess health of the wild marine mammal. Asses the health of the  captive mammal. 4. Monitor mammals for a year. 5. Record their behavior with detail and accuracy. 6. Asses health and behavior of both mammals after one year. Analysis (4 Points) The animals in captivity appeared to be healthier and friendly to their tank mates. They were fed organic krill and were fed regularly, but were very nervous and slightly hostile to outside animals once they were exposed. The animals that were not in captivity fed on their own time but were not necessarily unhealthy. They were not hostile to other mammals and peacefully coexisted with other mammals in the ocean. Conclusion (2 Points) My results did not support my hypothesis. The mammals kept in captivity were healthier than the mammals in the wild, due to controlled setting, and regular nutritious diet. However their behavior was negatively impacted. They were nervous and somewhat hostile towards the wild mammals once exposed to the wild. Grammar/Spelling (2 Points) Once you complete designing your own experiment, check the assignment for directions on how to submit your final product to your instructor.

Analysis of Sunfeast Cookies

Analysis of Sunfeast Cookies EXECUTIVE SUMMARY The main objective of the report is to comply to the various marketing theories that has been prevailing in the market and get a proper understanding of the real market. With the help of the ITC Sunfeast various functions and strategies were being discussed and discussed in respect to policies and path they have followed since they have been a successful player in the market. The consumer insight is studied to get a sense of various needs, demands and mind set of them. This is done with the help of questioning people at different places so that there is a glimpse of their buying pattern. The people interviewed were from different places of Gurgaon. COMPANYS OVERVIEW ITC stands for Imperial Tobacco Company of India Limited is an Indian Conglomerate whose market capitalization is of US $14 billion and turnover of over US $ 51 billion. ITC is a largest private cigarette company with a diversified portfolio which comprises of hotels and paperboards, packaging, agri- business, packaged foods, confectionary, branded apparels, greeting cards and FMCG products. Since company has its dealings in almost every sector creating multiple drivers of growth anchored on its time-tested core competencies and its has an unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering has Over time lead to the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. The Foods Division is the most recent diversification of the ITC Group. ITCs decision to enter the foods business is part of a strategic decision to develop new product lines by synergizing its core competencies in building brands, understanding the Indian consumers requirements and its strong distribution network as well as its established culinary expertise. ITCs diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. Brands India Kings, Gold Flake, Scissors, Bristol (cigarettes), ITC-Welcomgroup (hotels), Wills Sport (range of casual wear for men and women), John Players (mens wear), Essenza Di Wills (fragrances), Kitchens of India (Confectionery, staples and snack foods), Aashirvaad (flour), Sunfeast (biscuits), Mangaldeep, VaxLit and Delite (safety matches), Expressions (greeting cards) and Classmates (school note books). This company is rated among the Worlds Best Big Companies by Forbes magazine. ITC ranks third on all major profit parameters among Indias private sector corporations. ITC employs over 20,000 people at more than 60 locations across India. ITC is rated among the Worlds Best Big Companies, Asias Fab 50 and the Worlds Most Reputable Companies by Forbes magazine, among Indias Most Respected Companies by BusinessWorld and among Indias Most Valuable Companies by Business Today. ITC ranks among Indias `10 Most Valuable (Company) Brands, in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asias 50 best performing companies compiled by Business Week. SUNFEAST In July 2003, ITC entered into Biscuits market with the Sunfeast range of Glucose, Marie and cream biscuits. The brand connotes to happiness, contentment, satisfaction and pleasure since its mascot Sunny and slogan spread the smile. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. At that time, Britannia and Parle held, between them over 82 per cent of the market in value terms. The rest too was firmly held by smaller players like Priya Gold which had a strong presence in the north. Three years down the line, however, things have changed a lot. It is a classic story of the hare and the tortoise. While it is far from winning the race, slowly and steadily, the tortoise is gaining ground. In foods, biscuits were tempting. The Rs 4,000-crore (Rs billion) Indian biscuits market has grown at 12-14 per cent year-on-year. Then, there was a business synergy. ITC was already value-adding to wheat with its branded atta presence. By entering the biscuits segment, it could also improve its bottom-line further. ITCs Sunfeast has a different story to tell so far. The strategist looks at the game plan of a late entrant and how the biscuits industry has responded. MARKETING ENVIORMENT MACRO ENVIORMENT Developments and implementing marketing plans requires number of decisions. Making those decisions is both an art and science. To provide insight into and inspirations for marketing decision making, companies monitor customer needs and update themselves so that they can continuously adapt to the environment. In 2003 when ITC entered the market there was a organized sector of biscuits which was estimated to be 0.8 million tons with a value of Rs 45 billion and Britannia and Parle were the major competitors. But the company realized that urban India comprising 27% of the population accounts for 44% of biscuit composition that consumers are looking for innovation, variety and fun in the entire biscuit category which other biscuit companies lack. DEMOGRAPHIC ENVIORMENT Since India is diversified and demographically vivid, hence the need is therefore very different. So the company catered the need of every life cycle as there is a product for children and even for elders and also for older people. Hence there is something for everyone and by this ITC dominated the market completely. ECONOMIC ENVIORMENT The available purchasing power in an economy depends on current income, price, saving, debt and credit availability. The company realized the buying potential of the Indian market and accordingly price the biscuits in a way so that it does not push the consumer and the price corresponds to the price of the competitors. So this way the customers will have a value for money as in the same price they will have a new and a better product. Moreover the focus was on the urban population hence the price was not such a matter of importance as the people of this category has high purchasing power. SOCIO-CULTURAL ENVIORNMENT The society shapes the beliefs, values and norms that largely define consumer tastes and preferences. People absorb, almost unconsciously, a world view that defines their relationship to themselves, to other, to other organizations and to society. So ITC launched a product which was in accordance with the beliefs of India as the ingredients contained in the product are those which were generally used by the people and moreover satisfied them and it was in also tune with the changing taste and preferences of the consumers. ITC believes that an effective growth strategy for the nation must address the needs of rural India, home to 75% of the countrys poor. It is imperative to ensure that Indias economic growth is inclusive, embracing its villages, so as to free millions of disadvantaged citizens from the indignity of poverty ENVIORNMENTAL ITCs impact on the environment as a result of its operations mainly concerns three areas: (a) release of greenhouse gases contributing to global warming; (b) consumption of water, both from surface and sub-surface sources, adding to the depletion of freshwater availability; and (c) generation of solid wastes, adding to the non-degradable waste being generated by industry. ITC has been at the vanguard of Indian industrys attempts to minimise its environmental footprints through strategic initiatives in each of these areas of global concern. Global Warming: In order to mitigate the effects of global warming, the Company is following a two-fold strategy: (a) reduce specific energy consumption in its operations through improved technology and processes; and (b) sequester greenhouse gases, especially carbon dioxide, through a large-scale forestry programme. Solid Waste Management: Non-degradable waste is a growing menace adversely affecting the environment. Three plans are in place to reduce solid waste within the Company and make it a zero solid waste company in the next two years. Water Conservation: ITC is mindful of the fact that freshwater in the country is increasingly becoming a valuable resource given that India accounts for 18% of the worlds population but has only 4% of global freshwater resources. MICRO ENVIORNMENT ITCs employment practices are premised on attracting and retaining talent based only on merit. The Company leadership walking the talk and a relentless focus on implementing the policy underlines the Companys approach to employment practices and creating a decent work environment. ITC is committed to employee engagement that upholds individual dignity and respects human rights. High standards of employment and EHS practices enhance the Companys performance, help in the attraction and retention of quality talent, and enhance the equity of the Company as a responsible employer. The primary objective is to nurture a culture of meritocracy amongst a committed and enthusiastic workforce from diverse backgrounds. The organizational structure is as follows:- DISTRICT MANAGER REGIONAL BRANCH MANAGER BRANCH MANAGER ASSISTANT BRANCH MANAGER 3 CIRCLE INCHARGE (CITY, METRO UP COUNTRY) AREA EXECUTIVE SUPERVISOR SALES MAN DISTRIBUTION SYSTEM ITC uses FIFO method to reduce the wastage of goods due to expiry. They also keep the good on constant move from low sales area to high sales area. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. Adjustment for them is done in three months time. ITC provides their retailers with racks, hangers, etc to display the products. MARKETING STRATEGY As one of Indias most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration a commitment beyond the market. In his own words: ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part. I The company seem to be committed with developing India and contributing in its own way not only to succeed in at a smaller level but making a difference at a global level in an international way. ITC VISION The companys vision is to sustain ITCs position as one of Indias most valuable corporations through world class performance, creating growing values for the Indian economy and Companys stakeholders. ITC MISSION To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value is what the Companys mission is. STRATEGY With its one of its product which is Sunfeast the company is determined to give happiness, contentment, satisfaction and pleasure since its mascot is Sunny and slogan spread the smile which stood true to its name. ITCs Sunfeast is a brand driven by innovative product development at ITCs state-of-the-art food technology centre in Bengaluru. Every Sunfeast product is made with utmost care, ensuring world class standards of hygiene. Sunfeast symbolises ITCs commitment to create brands that enrich the quality of life for every Indian. Because our people and our country deserves the best. The product Sunfeast was launched in the midst when the biscuit market in India was estimated to be about a value of Rs 45 billion and out of that Britannia and Parle held more than 80% of the organized sector in value terms. ITC therefore decided to enter the branded biscuits market with products that would reinforce the gratifying aspects of the brand as well as offer great taste and quality to customers. The ITC can be a classical example of study as a tobacco company who deals in various products can be successful in promoting in marketing biscuits? The core competencies on which ITC relies on the depth of distribution, brand building capability and ability of quality outsourcing which made it successful. Sunfeast which was launched in 2003 was one of its diversified arrays apart from a tobacco product leader to a FMCG player. IT has a well developed system of distribution which can only be compared only to HLL. As ITC was one company who has its intervene in all major fields so this establishes Sunfeast among all over India and as well outside India. The biscuit market is to be estimated about 4500-5000 crore with Parle and Britannia being the major players. The biscuit market has now moved from core glucose to value added biscuits and key markets were U.P., Maharashtra and Tamil Nadu. While the rural market prefers Glucose biscuits and Urban market is fond of cream biscuits. The establishment of brand was never easy as the market is already having lead biscuit companies which were satisfying the needs of people. Sunfeast monitored the market demand and carefully handled promotion and brand building which made the brand to gain 10% market share. The product was made exciting by launching a series of convenience goods, new tastes and flavours which lead to an interest in the brand. The company continued a series of launching of products like Milky magic, coconut, strawberry, pineapple, butterscotch and cream and it also entered the premium biscuit category with Dark Fantasy. Moreover market research revealed that consumers were looking for innovation, variety, and fun in all the biscuits cateogries. A mascot, Sunny was chosen to convey these aspects of ITCs biscuit brands. Initial offerings included the Sunfeast Glucose biscuits, targeting children and their mothers; Sunfeast Orange Marie, targeting housewives and families; and Sunfeast Orange cream, Butterscotch cream and Bourbon Cream, targeting children in the age group between 4 and 14 years. Over the last few years, the Sunfeast range has expanded with the introduction of the Sunfeast Dark Fantasy range in the premium segment; the Sunfeast Milky Magic in the milk biscuit category; the Snacky in salted crackers and cookies category. In addition, ITC entered the nutritional biscuit segment with launch of Sachins Fit Kit- a range of healthy products co-created with the cricket icon. In 2007 the brand has a value of Rs 5 billion and is growing at 15% per year. MARKETING FUNCTION PRODUCTS http://www.itcportal.com/foods/images/top-banner-sunfeast.jpg Snack foods Sunfeast In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeasts brand essence, Spread the Smile connotes happiness, contentment, satisfaction and pleasure. The mascot Sunny reinforces the emotional aspects of the brand. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. Sunfeast Milky Magic http://www.itcportal.com/foods/images/sunfeast-milky-magic.jpg Packed with goodness of milk these deliciously nutritious crisp and crunchy biscuits are a favorite among mothers and kids. Milky Magic has the power of 2 A perfect balance of energy that aids physical strength and mental ability. These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child. Sunfeast Marie Sunfeast Marie Light: This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day. Orange Marie: It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all. http://www.itcportal.com/foods/images/sunfeast-marie.jpg Sunfeast Golden Bakery http://www.itcportal.com/foods/images/golden-bakery.jpg Sunfeast Golden Bakery is a premium cookie on an innovative and differentiated platform. Launched nationally in March 2008, these cookies are made from the recipes crafted by the master bakers of ITC Hotels and are slowly baked in the traditional way till they are golden brown and develop the crispy broken crust texture. The Sunfeast Golden Bakery cookies are available in three distinct flavors Butter-Nut, Butterscotch and Choco-Nut cookies. These products are designed to give consumers a rich truly indulgent experience. Sunfeast Dark Fantasy Inspired by the Master Chefs of ITC hotels, it is the richest of chocolate vanilla biscuits. These biscuits are created using carefully chosen premium ingredients for a sensory experience unlike any other. Dark Fantasy is more than a biscuit; its a luxurious mix of aromatic cocoa and vanilla. http://www.itcportal.com/foods/images/dark-fantasy.jpg Sunfeast Glucose http://www.itcportal.com/foods/images/glucose.jpg For those light hunger pangs, wholesome nutritious choices as these golden brown biscuits are made from the best quality wheat. Sunfeast Glucose biscuits are ideal not just for kids but adults too. Sunfeast Dream Cream A truly scrumptious range of cream biscuits that have become an instant hit with children. ITCs chefs have put their legendary skills into these biscuits to deliver truly tasty cream biscuits. Special Flavor Crystals in Strawberry and Pineapple cream biscuits keep the creamy flavor linger on. http://www.itcportal.com/foods/images/box-shadow_03.jpg Strawberry Cream The first of its kind cream biscuit with special strawberry flavor crystals that will keep the creamy flavor linger on. http://www.itcportal.com/foods/images/strawberry-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Bourbon A special delight for all those chocolate lovers. http://www.itcportal.com/foods/images/bourbon.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Orange Cream Experience a tangy twist in biscuits with every Orange cream. http://www.itcportal.com/foods/images/orange-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Butterscotch Cream Another first, the taste of ice-cream in cream biscuits. http://www.itcportal.com/foods/images/butterscotch.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Mango Cream A special summer flavor cream biscuits for all those who love the king of fruits. http://www.itcportal.com/foods/images/mango-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Elaichi Cream Taste the queen of spices in cream biscuits. http://www.itcportal.com/foods/images/elaichi-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif Sunfeast Snacky http://www.itcportal.com/foods/images/snacky.jpg Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, its the quintessential Family Biscuit. Available in two variants, Classic salted and Chilli flakes the very first of its kind in India. Sunfeast sweet n salt These thin and crisp biscuits come with a distinctive sundry taste, that of salt and sweetness. A bite into one of these one keeps wondering about its taste! http://www.itcportal.com/foods/images/sweet-n-salt.jpg Sunfeast Nice http://www.itcportal.com/foods/images/nice.jpg These are crisp coconut biscuits showered with sugar crystals. The crisp sugary sweetness will just go on to make all those nice moments nicer. Sunfeast Benne Vita Flaxseed Biscuits If Benne Vita in Italian stands for Good Life, then Benne Vita Flaxseed biscuits just make the good life better. The Flaxseed content in these protein and mineral enriched biscuits are rich source of Omega III acids that helps control cholesterol. Flaxseed is the richest plant source of these essential Omega-3 Fatty Acids. It is also rich in dietary fibre, proteins, calcium and other minerals to maintain healthy heart and good gut health.http://www.itcportal.com/foods/images/benne-vita.jpg Sunfeast Special ITC Sunfeast presents a range of Special cookies and creams. http://www.itcportal.com/foods/images/sunfeast-special.jpg Special Cookies: Made with best quality wheat, cashew and butter, Sunfeast Special cookies are baked with real butter and the finest ingredients to give a mouth-watering treat that makes every moment special. Available in Cashew/ Butter/ Coconut. Special Creams: Delicious value for money cream biscuits with a thick layer of cream sandwiched between two biscuits. Available in Orange and Chocolate variants. Sunfeast Pasta The Sunfeast product portfolio was expanded in early 2005 to include healthy snacking options as well. http://www.itcportal.com/foods/images/sunfeast-pasta.jpg Sunfeast Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young adults. After the tremendous success of the 4 initial flavors, (Masala, Tomato Cheese, Cheese and Sour Cream), the instant Pasta range has been extended with three new exciting flavors Pizza style, Chicken and Tangy Tomato. PRICE Sunfeast Glucose Biscuits deliver the Natural Goodness of Wheat and is available in 100 gms, 75 gms and 19 gms priced at Rs. 4, Rs. 3 and Re 1 respectively, targeting children between the age group 4 14 years and their mothers. Sunfeast Orange Marie a very differentiated offering is available in 200 gms, priced at Rs. 13 and Sunfeast Marie Light Light Crispy, available in 200 gms and 400 gms, priced at Rs. 13 and Rs. 24 respectively that target housewives. Sunfeast Orange Cream, Sunfeast Butterscotch Cream Sunfeast Bourbon Cream Smooth Yummy Cream Biscuits, available in 100 gms, priced at Rs. 11, Rs. 11 and Rs. 12 respectively that target children between the age group 4 14 years. DISTRIBUTION It has fast and effective sales ordering processes. A great level of flexibility and a quick turnaround time to meet the customer requirements on time. It also practices minimum wastages. ITC follows a strict compliance standard for its distribution of Sunfeast products. It aims at low profit margins due to intense competition in the biscuit industry and even to meet the high customer service expectation. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. The company used its existing network of convenience stores the companys name for the hole-in-the-wall pan-beedi shops for Sunfeast. Not content with the existing resources, the company also looked at grocery stores and other retail formats. The company says the brand is now available in nearly 1.8 million outlets SALES PROMOTION AND ADVERTISEMENTS The entire range of Sunfeast Biscuits is packed in vibrant colours, distinctive graphics and fonts identifying sub categories and at the same time, maintaining a consistent look of Sunfeast. The brand is supported with Television campaigns across National and Vernacular media beginning August 2003 that is distinct, highlighting the product attributes, quality and the new first time in the market offerings from Sunfeast. During the launch phase, Consumer promotions were conducted across retail outlets for every purchase of Sunfeast Marie Sunfeast Cream Biscuits 75gms of Glucose Biscuits FREE. Encyclomedia Networks created an interesting idea, which shows the biscuit pack literally taking off from the hoarding what holds it down is a rope that attaches the end of the pack to the hoarding. The biscuit pack has been designed as a 3D pack. Well differentiated advertisements, some which showed a complete cream world with cream rivers, cream mountains and cream trees, were targeted at kids watching cartoon channels. The animated Sun this is a symbol of contentment, Satisfaction and Pleasure. This was also received by the consumers and the ad campaigns are catchy and full of colours and excitement. The product is also of very high quality. Thus Sunfeast has manged to get all the winning combinations in the right mix. At the same time, on general entertainment channels, mothers received information on the importance of glucose, the wholeness of wheat and so on. Also, the company tied up with Bey Blades, the popular television series that was a rage among children, to promote itself. Sunfeast tagline Spread the Smile was being endorsed By Sharukh khan. SRK use made sense as he was popular among Children and moreover he is among the favourites about 60% of Indians and moreover his persona is energetic which corresponds to the mascot of the brand. The various advertisements and promotional shows featured SRK and showed that even SRK is also a fan and enjoy Sunfeast Biscuits. So it created an impression among the audience that their favourite actor is following this commodity so they should follow the same way. ITC Foods has tied up with New York-based Company House of Spices to launch its biscuit brand Sunfeast across the US and that was again done by SRK since he is a global icon. In the same year, as the official sponsor ofthe WTA tennis championship titled the Sunfeast Open the company had teenage sensations Sania Mirza and Mahesh Bhupathi campaigning for it. But thats not all. For promotions in southern states, Sunfeast has signed Tamil super star Surya as a brand ambassador. Analysts say that ITCs deep pockets have helped Sunfeast in many ways. The company claims that it has been spending 35-40 per cent of its turnover from the biscuits segment on advertising and promotions. Going by that number, ITCs annual marketing spends are estimated to be in the region of about Rs 115-120 crore (Rs billion). CONSUMER ANALYSIS The analyses showed that majorly people consumed Biscuits and are not fond of having the Sunfeast Pastas. About 63% of people prefer having Sunfeast Marie and Sunfeast Dream Cream is being preferd by only 25% of the consumers. The products like Sunfeast Special, Sweet n Salt, and Golden Bakery are not that much appereciated as only 13% of people prefer them. In dream Cream Butterscotch, Orange and Burbon were equally appreciated. Classic Snacky was more liked as compared to Chilli flakes in Snacky brand. 90% people prefer having Marie lite over Orange Marie and the product is not just consumed by Old but almost people of every age group. In Golden Bakery choco nut was mostly liked while there was no intrest in the rest of the choices. Coconut and Butter were equally liked in Special cateogary. 63% prefer Sunfeast because of its Taste and Flavour while 25% likes them because of price, packaging, quality. People also appereciated it because of availability of large variety. It was also observed from the survey, that the products were regularly by the customers, most of them going for weekly and fortnightly purchase of the product. The major competitors for the product are Parle and Britannia which were even a threat when the product was launched. The brand loyalty seems to very weak as when consumers were asked that would they continue to consume Sunfeast even if other products were at a discount, the answer came as No. The people were specific in the categories but not with the brand Sunfeast. The television seems to be most effective form of advertisement as it spread awareness in almost every age group and was the major promotional tool. The brand was easily available to people and even remotest to smallest shops have Sunfeast for sale. The people seem to be assured of quality and said that they would recommend their friends and relatives the product. COMPETITION ANALYSIS Back in 2003, nobody thoughtSunfeast would have consumers eating out of its hands. Says Naware, Seven per cent in less than three years is something that we could have only dreamt about. Importantly, industry barometer AC Nielsen has indicated that both Parle and Britannia are losing market shares. According to the AC Nielsen retail sales audit in March 2006, both Britannia and Parle have lost volumes. Britannias shares have dropped from 35.8 per cent in 2004-05 to 30.5 per cent in May 2006 (volumes). Parles shares have also dropped from 42.2 to 38.4 per cent in the same period. Even Priya Gold has seen a minor dip from 6.4 per cent to 5 per cent. ITCs Sunfeast has been a big gainer with its share increasing from 2.7 to 6.7 per cent. In terms of value,Britannia leads the market with 37 per cent market share, followedby Parles 31.3 per cent and ITCs 6.3 per cent. Nevertheless, the gap is still wide. Sunfeast still has a long way to go. But what can the bigger players do? Alagh has an interesting observation. Says he, Biscuits have always been a low margin, high volume game. Both Britannia and Parle have very high volumes and can easily afford to lower their margins. A potential after-effect? Sunfeast too may have to drop its prices to be in the reckoning and this will squeeze its margin even lower. While the full game is yet to be played out, for the moment the sun seems to be shining on Sunfeast. Creaming the market. . . Innovation in the product line biscuits with butterscotch cream with actual granules in the cream, strawberry cream with flavor-enhancers and orange-flavored marie. Gained an edge from the well established distribution network of its tobacco business. Signed up big film stars like Shah Rukh Khan and southern star Surya as brand ambassadors for

Invention of Standardized Money :: essays research papers

There were many reasons for the invention of standardized money. First, nobody wanted to carry 30 pounds of barley to the trade city that could have been 100 miles away. Second, it was difficult to determine the true cost of different goods. For example, if somebody wanted to buy milk for his family, it would almost be impossible to figure out a fair exchange for grain. Finally, the barter system limited the people who would trade with each other. Not everybody would want to purchase milk or grain. In sum, there were too many complications and inefficiencies in a barter economy. People in ancient times developed the concept of money around the year 2500 B.C. Some historians argue that it may have been even earlier. The first form of ?money? was silver in Mesopotamia. Silver functioned just like the money we use today. It had a standard, it was weighed in shekels so that one could determine the value of the silver in relation to its weight. Today, the way we determine the value of our money is by looking at the number in the corners of a bill. Like our money today, silver was easily portable compared to goods like milk and grain. The flaws with the early silver money system were evident. Somebody could easily take another alloy metal and tell the merchant that it was silver. In other words, counterfeiting was relatively easy. As a result, a merchant would want know person that was offering their silver in order to prevent fraud. There were other standards of money in different places. There were different clay tokens. People who were not as wealthy as those who paid in silver paid in less valuable metals like copper, tin, and lead, but mostly barley. Eventually, merchants thought of an idea. If most of their customers paid in a certain currency, then they would therefore take only that specific currency. This idea started to slowly kill off other currencies. By killing off currencies they were making silver the dominate currency. Invention of Standardized Money :: essays research papers There were many reasons for the invention of standardized money. First, nobody wanted to carry 30 pounds of barley to the trade city that could have been 100 miles away. Second, it was difficult to determine the true cost of different goods. For example, if somebody wanted to buy milk for his family, it would almost be impossible to figure out a fair exchange for grain. Finally, the barter system limited the people who would trade with each other. Not everybody would want to purchase milk or grain. In sum, there were too many complications and inefficiencies in a barter economy. People in ancient times developed the concept of money around the year 2500 B.C. Some historians argue that it may have been even earlier. The first form of ?money? was silver in Mesopotamia. Silver functioned just like the money we use today. It had a standard, it was weighed in shekels so that one could determine the value of the silver in relation to its weight. Today, the way we determine the value of our money is by looking at the number in the corners of a bill. Like our money today, silver was easily portable compared to goods like milk and grain. The flaws with the early silver money system were evident. Somebody could easily take another alloy metal and tell the merchant that it was silver. In other words, counterfeiting was relatively easy. As a result, a merchant would want know person that was offering their silver in order to prevent fraud. There were other standards of money in different places. There were different clay tokens. People who were not as wealthy as those who paid in silver paid in less valuable metals like copper, tin, and lead, but mostly barley. Eventually, merchants thought of an idea. If most of their customers paid in a certain currency, then they would therefore take only that specific currency. This idea started to slowly kill off other currencies. By killing off currencies they were making silver the dominate currency.

Legalizing Prostitution Will Not Work Response to Mark Liberators Arti

Legalizing Prostitution In the article 'Legalized Prostitution' the author, Mark Liberator, shares his views on legalizing prostitution. He believes because of women's specialized roles in society, they should be allowed to use sex as a service that can be bartered for goods and money, and by using these specialized roles, the author explains that allowing prostitution in the United States could lower a majority of murder and rape cases, and can decrease the amount of suicides and divorces. By making prostitution legal, Liberator also thinks that it will allow law enforcement to respond faster to more important crimes, help women that use prostitution as a career path, and will prevent teens from being trapped into prostitution. Though Liberator states his case strongly, and has statistics that help prove his point, his logic has holes that could even make cocaine, heroin, and other illegal drugs legal. Liberator states that our primal desires should not be ignored or suppressed, but instead should be manag ed. If this is the case, then should our first instincts to lie, cheat, steal, and kill should also be managed? No. Managing these things, and not suppressing them, means that we are making it legal to rob stores, lie about it, and kill anyone who disagrees with our reasons as to why we?ve committed the crime. Not only that, but if we make prostitution legal, it is possible that there could be an overflow of prostitutes, that would create larger drug chains, which could ruin our countries credibility as a safe place to live. I feel that legalizing prostitution is the first small step to that future, and that we should avoid making prostitution tolerable in America. Liberator starts his argument by giving a quick study on c... ...lizing prostitution will do nothing more than encourage the spread of STD?s. In closing, the argument that the author presents falls weak in most aspects. Though he seems to have positive end results to the issue, the immoral act of prostitution still is part of the solution. As proven before, legal prostitution could lead to an excess of prostitutes that could ruin the appearance of our country, it does not control ones animal-like impulses, but merely lets them run wild, it uses sex as a drug that could lead to an increase of sex ?junkies?, the crime rate could possible increase, rather than decrease, and the spread of STD?s will not be effected positively. The best way to fix the issue of prostitution is to continue fighting it, till eventually the message gets across that prostitution is wrong, and does not lead to a profitable life financially, or morally. Legalizing Prostitution Will Not Work Response to Mark Liberator's Arti Legalizing Prostitution In the article 'Legalized Prostitution' the author, Mark Liberator, shares his views on legalizing prostitution. He believes because of women's specialized roles in society, they should be allowed to use sex as a service that can be bartered for goods and money, and by using these specialized roles, the author explains that allowing prostitution in the United States could lower a majority of murder and rape cases, and can decrease the amount of suicides and divorces. By making prostitution legal, Liberator also thinks that it will allow law enforcement to respond faster to more important crimes, help women that use prostitution as a career path, and will prevent teens from being trapped into prostitution. Though Liberator states his case strongly, and has statistics that help prove his point, his logic has holes that could even make cocaine, heroin, and other illegal drugs legal. Liberator states that our primal desires should not be ignored or suppressed, but instead should be manag ed. If this is the case, then should our first instincts to lie, cheat, steal, and kill should also be managed? No. Managing these things, and not suppressing them, means that we are making it legal to rob stores, lie about it, and kill anyone who disagrees with our reasons as to why we?ve committed the crime. Not only that, but if we make prostitution legal, it is possible that there could be an overflow of prostitutes, that would create larger drug chains, which could ruin our countries credibility as a safe place to live. I feel that legalizing prostitution is the first small step to that future, and that we should avoid making prostitution tolerable in America. Liberator starts his argument by giving a quick study on c... ...lizing prostitution will do nothing more than encourage the spread of STD?s. In closing, the argument that the author presents falls weak in most aspects. Though he seems to have positive end results to the issue, the immoral act of prostitution still is part of the solution. As proven before, legal prostitution could lead to an excess of prostitutes that could ruin the appearance of our country, it does not control ones animal-like impulses, but merely lets them run wild, it uses sex as a drug that could lead to an increase of sex ?junkies?, the crime rate could possible increase, rather than decrease, and the spread of STD?s will not be effected positively. The best way to fix the issue of prostitution is to continue fighting it, till eventually the message gets across that prostitution is wrong, and does not lead to a profitable life financially, or morally.

The Social Networking Effect on Teenagers

The Social Networking Effect on Teenagers The social networks are to people today what the TV was to people 20-30 something years ago. Human dependence on computers and the internet has come to the point that if the social networks ceased to work, relations and social connections would falter more so in teens than in adults. Teenagers have taken to social networking to do their everyday tasks and activities like interacting with friends and family, socializing and entertainment. While this sounds convenient, it really hinders a teen’s development.Teenagers may get hooked to these websites due to their many features and become social outcasts because they form a social life on these websites. As a result, one-on-one interaction with friends, family and even enemies are slowly phased out. To top all that off, social networking websites are haven for cyber bullies and stalkers and a playground for predators who are looking for their next target using fake profiles. Even after all these effects, critics still maintain that social networking websites are good for today’s youth because it helps them gain computer skills and improve their literacy skills.The government needs to form a body to at least monitor the use of these social networks because these websites have the potential of leaving teenagers socially and physically inactive and expose them to other lurking dangers. People who support the use of social networking websites argue that these websites are actually beneficial for teenagers. These people assert that by spending so many hours on social networks, teenagers are gaining newer and better computer skills. That, they say, is helping them work their way towards getting a job a with a computer company.Even if working at a computer company is not what teens want, learning computer skills is still helpful because computers and internet are here to stay. Lauren Gerber, a journalist for PC1news. com wrote â€Å"The thing that parents donâ€℠¢t know is that even simply going on Facebook is teaching your teenager how to use the internet to their advantage† (11). Gerber also wrote that teenagers, by socializing on various online sites, are learning how to get along with other people (11).Teenagers, by communicating with a wide variety of people, may be getting better at socializing with people of every race, religion and color. Marcia Clemmitt wrote a journal article called â€Å"Social Networking. † In this article she quoted Sonia Larsen, editor of website Global Voices, saying that with online social networking â€Å"it’s more likely you will retain some degree of connection or friendship with a broader cross-sector of the population, leading to more harmonious human relations nationally and internationally† (752).Another reason why people support the use of these websites by teenagers is that, by continuously having to read and being exposed to words, teenagers will develop good literacy ski lls. As teenagers get more comfortable with social networks they spend lesser and lesser time with the people around them, slowly detaching themselves from reality. Because teenagers are easily attracted to flashy objects, they get easily hooked to these websites for all the features they have to offer. Who wouldn’t want something in which people can view other people’s profiles without them ever finding out about it!This is exactly the reason why Facebook appeals to so many people; its privacy. Teenagers may take a moment to check what’s going on, and the moment turns into an hour and the hour to several hours. The cold hard truth is that teenagers are attracted to these websites like two magnets and this causes inactivity in teens. If they get addicted to these websites they will opt to stay on the computer hours at a time, phasing out any kind of physical activity what so ever. Teens will slowly detach themselves from the real life and live their life in the virtual world.In her article, â€Å"Wrapped Up In the Web: The Dangers of Teen Internet Addiction,† Sue Scheff, who is an author and parent advocate, wrote â€Å"The Internet has made it all too easy for teens to recoil from the pressures of adolescence and remain indoors†¦The lure of the web can often make it seem as though social networks and online gaming are acceptable substitutes for real life† (16). As a result of spending so very little time with actual people, teenagers lack decent social skills. Social networking websites have become a safe haven for cyber bullies and stalkers due to the privacy these sites offer.Cyber-bullying, which one of the fastest growing problems on the internet, is the use of the Internet, cell phones and other digital technology to harass, intimidate, threaten, mock and defame. Thomas Billitteri, in his article â€Å"Cyberbullying,† reports about a statistic from the Pew Research Center: Roughly a third of teens who use th e internet said they’d received threatening messages, had e-mail or text messages forwarded without consent, had an embarrassing picture posted without consent, had rumors about them spread online, or experienced some other kind of online harassment. 387) Teenagers are very susceptible to this type of bullying as it inflicts deep and painful wounds on them, more mental than physical. Teenagers and children may intentionally or unintentionally bully their peers which may cause irreparable damage as teens are susceptible to being victimized throughout the day, week, month or year. In a study published by Sameer Hinduja and Justin Patchin of the Cyberbullying Reasearch Center, it showed that 20 percent of 10-18 year olds were cyberbullied in their lifetime and 7. percent were cyberbullied in the past 30 days (Hinduja and Patchin). Another growing problem on these websites is stalking. Teenagers may get obsessed with an interest of theirs and the simple online profile viewing may become a case of stalking, at first online then in real life. Cyber stalking has become a serious problem today as the privacy of social networking websites allows stalkers to view anyone’s photos and videos without that person ever finding out.It has serious psychological effects as it is more stressful and traumatizing due to its potential of being there 24/7, as Charlene Laino, a reporter for WebMD, quotes Elizabeth Carll, a psychologist, in her article â€Å"If you're harassed in school or at work, you can come home to a safe environment†¦If you're cyberstalked, it can be all the time, no matter where you are†. Sexual predators use social networking websites to look for unsuspecting children and teenagers to try and lure them into their traps. Predators use fake profiles to get in contact with children and teenagers and then try to tempt them into meeting them.Teenagers who are unaware may actually befriend these people and when called to meet they will go to them, unsuspecting of the trap they are walking into. Even though social networking websites have an age restriction of 13 or older joining the network, it is very easy for even a nine year old to join without so much as a hiccup. Because of this, social networking websites have become a playground for sexual predators. According to Predator Statistics, in the United States alone, â€Å"there are over 644,865 registered sex offenders†¦and over 100,000 are lost in the system†.This makes allowing teenagers access to social networking websites, or even the internet, a nightmare for parents. Today, every teen’s first impulse when left at home is to go online onto a social network and check what has been going on and in the midst if they are contacted by someone pretending to be their age they are bound to allow them access to their profiles. Even with all the bad things that could happen to teens using social networking websites people still support its use for them not considering the fact that these websites might render teenagers socially and physically inactive and expose them to other lurking dangers.No matter how much they try, parents are eventually going to end up with at least one if not all of these problems. For example, parents working full time might have to deal with a child who is so lost in the online social networking that he or she has no social life outside of it. Today, with the ever expanding technologies, people who wish to do harm will think of newer and worse ways to penetrate and destroy families which is why parents need to raise their voice over this sensitive issue. The biggest issue remains that there is still no form of entity or authority that can monitor, if not control, the use of these social websites.The government should form a body that not only monitors the use of these websites but also keeps out people who use it as a means to harm other people. These entities should also take measures so that children an d teenagers under a specified age are not allowed to access these websites what so ever. Work Cited Billitteri, Thomas J. â€Å"Cyberbullying. † CQ Researcher 2 May 2008: 385-408. Web. 21 Aug. 2011. Clemmitt, Marcia. â€Å"Social Networking. † CQ Researcher 17 Sept. 2010: 749-72. Web. 21 Aug. 2011. Gerber, Lauren. â€Å"New Discovery: Teenagers Are Actually Benefiting From Spending Too Much Time Online. † Are Social Networking Sites Harmful?Eds. Stefan Kiesbye. Farmington Hills: Greenhaven press, 2011. 10-12. Print. Hinduja, Sameer, and Justin Patchin. Cyberbullying Victimization. Rep. Cyberbullying Research Center, 2010. Web. 30 Aug. 2011. Laino, Charlene. â€Å"'Cyberstalking': Worse Than in-Person Harassment? † WebMD. WebMD Health News, 8 Aug. 2011. Web. 24 Aug. 2011 â€Å"Predator Statistics. † Internetsafety101. org. Enough Is Enough, n. d. Web. 24 Aug. 2011. Scheff, Sue. â€Å"Wrapped Up In the Web: The Dangers of Teen Internet Addiction. â €  Are Social Networking Sites Harmful? Eds. Stefan Kiesbye. Farmington Hills: Greenhaven Press, 2011. 13-18. Print.